Responsibilities

• Providing oversight and media management for new paid search and paid media campaigns and aiding in the creation of paid media/search marketing initiatives – including Google Ads, Microsoft Ads, YouTube Ads, Display Ads, and Programmatic ads.
• Offering senior level insights and recommendations during weekly team or client calls – including relevant metrics, goal tracking, revenue tracking, and KPIs.
• Monitoring and evaluating paid search and paid media results and performance in line with best practices.
• Managing the creation and deployment of keyword lists, audience targets, and first-party lists, and their deployments.
• Balancing the demands of multiple clients and workflows, communicating, and engaging with internal teammates to streamline efficiency.
• Leading on go-forward media strategies and executions, in situations, and as your expertise is needed.

Requirements

• 4+ years paid search management experience (agency experience preferred but not required).
• Google Ads certification.
• Excellent writing and communication skills.
• Comfort and professionalism operating in a client-facing capacity when required.
• Preferably a bachelor's degree in a related field (or comparable work experience).