Responsibilities

• Own paid search strategy, execution, pacing, and optimization end to end.
• Build and refine campaign structure across brand, non-brand, competitor, event, seasonal, and promotional categories, managing keyword coverage, bids, copy, and targets.
• Manage the account actively, making multiple bidding, budget, and pacing updates per day.
• Run the tactical craft: search-term mining and negative-keyword hygiene, RSA and asset-level creative testing, and Quality Score diagnostics across landing page experience, ad relevance, and expected CTR.
• Plan for seasonality around the sharp, predictable spikes of major on-sales, using seasonality adjustments and data exclusions to keep bidding ahead of demand.
• Develop advanced bidding frameworks beyond platform defaults (tCPA, tROAS, value-based bidding).
• Build the test-and-learn roadmap for major platform capabilities, including AI Max and other Smart Bidding forms.
• Build or co-build AI and automation tooling for auditing, bid and budget optimization, and reporting, and own AI or ML integration into the channel.
• Optimize against CAC, CPA, ROAS, and LTV, connecting channel results to business outcomes.
• Protect conversion tracking and measurement integrity, including enhanced conversions and value accuracy, since every bidding and budget decision downstream depends on it.

Requirements

• 5 to 8 years in paid search or performance marketing, with your tactical depth intact, whether you rose quickly and stayed close to the craft or are a more senior operator returning to hands-on work.
• Deep tactical mastery of Google Ads (Microsoft Advertising a plus). You build and optimize campaign structure and bidding personally.
• Demonstrated use of AI at a software level. You have built or co-built tools, with a technical partner, a software kit, or on your own, that turn paid-search best practices into automated auditing, bid and budget optimization, and reporting. This is beyond platform-native automation and chat prompting.
• Advanced bidding fluency (tCPA, tROAS, value-based) and budget management against CAC, CPA, ROAS, and LTV.
• Strong analytical and quantitative skills, including query-level analysis. SQL and BI tools a plus.
• Broader paid-acquisition experience (paid social, app install). SEM is the focus, but breadth informs how you build and opens future scope.
• Experience with Search Ads 360 or third-party PPC tooling.
• Sports, entertainment, and/or two-sided marketplace experience.
• Bachelor’s degree in engineering or the sciences.
• A hybrid in-office approach, enabling remote work a portion of each week

Preferred

• Broader paid-acquisition experience (paid social, app install)
• Experience with Search Ads 360 or third-party PPC tooling
• Sports, entertainment, and/or two-sided marketplace experience

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan Contribution (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• $100 Monthly Stipend to Attend Live Events
• Employee Outings
• Free Lunch & Snacks