Responsibilities

• Help our clients be discovered, so they can reach their business goals.
• Manage day-to-day campaign trafficking, pacing, and optimization, ensuring best-practice account structure and performance efficiency.
• Identify new opportunities to help clients accomplish their goals and drive incremental revenue.
• Audit existing search ad accounts and identity opportunities.
• Manage ad spend, campaign objectives, targeting, and campaign timelines.
• Report on current status of accounts, successes, and key learnings.
• Organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients.

Requirements

• 5+ years of hands-on experience managing paid search campaigns, primarily on Google Ads and Microsoft Ads within a B2C environment.
• Deep understanding of budgeting, campaign structure, audience strategy, bidding methodologies, and testing frameworks.
• Strong analytical and reporting skills, with proficiency in Google Workspace tools (Sheets, Slides, Docs).
• Good organizational skills. We use ClickUp for project management.
• Ability to join client calls when required.
• Must be based in the U.S.

Preferred

• Experience using and finding data inside of Google Analytics 4
• Experience working with paid social advertising experts
• Working knowledge of complementary channels including organic social, paid social, and SEO, and how they integrate with paid social strategies.
• Experience leveraging AI tools to automate or streamline repetitive workflows.
• Experience managing paid search campaigns for tours, activities, or attractions.

Benefits

• Fully Remote, Hybrid, or In Person: You have the option to work out of our Madison, WI office as much or as little as you like. About half our team is based in the Madison area. The rest of the team is scattered throughout the US.
• A Great Team and Culture: We are a team of 16 full-time team members with a few contractors thrown in the mix—all nice, smart, passionate people—that has a track record for creating wins.