Senior Paid Search Manager

Irvine, CA (On-site)

$130K/yr – $155K/yrSenior Level6+ years expFull time

Posted 5 days ago

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Job Summary

Own end-to-end Google Ads strategy and execution across Search and Performance Max, driving qualified leads and revenue while optimizing spend within CAC guidelines.

Lead a weekly experimentation roadmap
Manage budgets and CAC-conscious scaling
Own strategy and performance across markets

Job Description

Responsibilities

Strategy and execution for Google Search and Performance Max
Optimization of search terms, keywords, match types, and negative keywords
Campaign structuring for brand vs. non-brand and across individual markets
Conversion tracking, offline conversions, and CRM integration
Landing page and funnel testing
Developing and managing a weekly experiment roadmap with performance insights
Scaling budgets in a controlled manner based on qualified leads, listings, and sales
Identify and resolve major account and measurement issues
Eliminate obvious inefficiencies
Enhance visibility into downstream performance

Requirements

6+ years of hands-on experience with Google Ads
Experience managing $200K–$2M+ in monthly Google ad spend
Strong background in lead generation, marketplaces, automotive, real estate, insurance, mortgage, home services, or healthcare
In-depth knowledge of Search, Performance Max, smart bidding, enhanced conversions, and offline conversion imports
Ability to optimize for more than just CPL, focusing on qualified leads, transactions, and revenue
Strong analytical skills with a willingness to remain hands-on

Bidbus, Inc

AI-First Marketplace for Dealerships to Buy Used Cars Directly From Consumers.Bidbus sources consumer-owned used cars and connects them to dealerships through an online auction held twice a week. Dealerships pay sellers directly and pick up the cars.Consumers receive higher offers due to dealer competition, and dealerships gain access to a better selection of cars than traditional sourcing methods—all while scaling efficiently with our AI-first approach.

Founded in 2022

Los Angeles, California, USA

15 employees (2 in marketing)

Bidbus.com