Responsibilities

• Own day-to-day management of paid search and paid social campaigns across platforms such as Google Ads (Search, Performance Max, YouTube), Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads
• Develop comprehensive paid media strategies aligned with business goals (lead generation, eCommerce revenue, brand awareness, customer acquisition)
• Lead annual, quarterly, and monthly media planning, including budget allocation and forecasting
• Identify audience targeting strategies, creative testing roadmaps, and channel mix recommendations
• Translate performance data into actionable insights and growth opportunities
• Identifying new tasks and objectives based on the performance of the client campaign
• Evaluating and reporting on strategy success to internal stakeholders and client stakeholders

Requirements

• 5–8+ years of hands-on experience managing paid search and paid social campaigns
• Proven success managing significant monthly ad budgets ($100K+)
• Deep expertise in Google Ads and Meta Ads Manager
• Strong understanding of attribution models and performance analytics
• Experience with GA4, Google Tag Manager, and tracking implementation
• Demonstrated ability to improve ROAS, reduce CPA, and scale campaigns efficiently
• Excellent communication and presentation skills
• Bachelor’s degree in Marketing/Advertising, Business or Journalism

Preferred

• The thirst for knowledge about all things digital
• The drive to learn new platforms and technologies
• The passion for providing good results to clients and helping them grow their businesses