Responsibilities

• Create, manage, and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals
• Monitor the pacing of paid media campaigns to ensure no under or over-delivery
• Analyze paid campaign performance to develop and implement strategies to continually improve performance
• Track and report performance metrics of paid marketing campaigns
• Effectively communicate campaign results and any strategy changes to stakeholders
• Conduct and communicate competitive client research, develop and implement strategies to position clients in front of their competitors
• Provide recommendations on landing page optimizations and strategies to improve paid media performance
• Mentor junior members of the team
• Share expertise in all utilized ad-serving platforms and share that knowledge with the rest of the Paid Media team
• Collaborate with the Paid Media Manager to identify areas of inefficiency within the processes and strategy of the Paid Media team

Requirements

• 3+ years of experience in Paid Media, preferrable within a fast-paced marketing agency setting
• Expertise in Google Ads, Microsoft Ads, and Meta Ads
• Hands-on experience in ad management tools and performance-driven campaigns required
• Experience in developing performance presentations, A/B and multivariate testing, and data analysis to drive measurable results
• Strong attention to detail, organizational and time management abilities
• Adept at managing multiple projects simultaneously in a fast-paced and high-volume environment with conflicting priorities
• Excellent communication skills, both internally and externally
• Proficiency in Microsoft Excel
• Ability to work independently and collaboratively

Preferred

• Experience with AdPulse and Optmyzer experience preferred

Benefits

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year