Senior Paid Media Strategist (PPC/SEM)

Monrovia, CA (On-site)

$100K/yr – $115K/yrSenior Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media campaigns across Facebook, Instagram, TikTok, and Google Ads to boost ticket sales and revenue as a PPC Media Specialist.

  • Must-have: 3+ years in Paid Search account management with Google Ads and Analytics proficiency.
  • Standout: Agency experience and proven Instagram campaign success.

Job Description

Responsibilities

  • We are currently seeking a full-time PPC Media Specialist to manage and optimize paid advertising campaigns across Facebook, Instagram, TikTok, and Google Ads.
  • This role will be responsible for campaign strategy, execution, optimization, and performance reporting, with a strong focus on driving ticket sales, traffic, and revenue.
  • The ideal candidate is data-driven, highly organized, and experienced in managing paid media budgets while continuously testing and optimizing to improve performance.

Requirements

  • A bachelor's degree in marketing or advertising or a related field is preferred.
  • Minimum of 3 years' experience in Paid Search (PPC) account management.
  • Agency experience preferred
  • Proficiency in Facebook and Instagram Ads
  • Proficiency in Google Ads and Google Analytics, with relevant certifications.
  • Prior experience in an agency setting is advantageous.
  • Demonstrated expertise in orchestrating successful campaigns on Instagram.
  • Exceptional tracking, analytics, and reporting proficiency, particularly with Google Analytics.
  • Outstanding communication skills, both written and verbal.
  • Meticulous attention to detail and strong organizational abilities.

Preferred

  • Agency experience preferred
  • Demonstrated expertise in orchestrating successful campaigns on Instagram.
FoodieLand logo

FoodieLand

FoodieLand is America’s leading producer of premier food festivals, uniting diverse culinary experiences, live entertainment, and local vendors to create immersive, vibrant destinations. Each year, we host over 21+ large-scale events across the country, welcoming more than 2+ million guests. Our portfolio includes nationally recognized events such as FoodieLand, 626 Night Market, and the iconic Bite of Seattle, which recently celebrated its 40th anniversary.With a presence in major markets including Los Angeles, San Diego, Sacramento, San Jose, San Francisco, Phoenix, Las Vegas, Portland, Seattle, Austin, Dallas, Fort Worth, Houston, Atlanta, Nashville, and Charlotte, FoodieLand connects communities coast to coast through the love of food and culture.Our festivals celebrate community with an unparalleled mix of global cuisines, live music, family-friendly activities, and unique displays. From discovering innovative flavors to enjoying unforgettable moments with friends and family, every FoodieLand event is a celebration of flavor, creativity, and connection.At FoodieLand, our mission is simple: to bring people together through food, culture, and shared experiences.

Founded in 2018
Monrovia, California, USA
32 employees (5 in marketing)

Traffic Signals

Monthly Visitors
46.9K
Traffic Source Mix
Search
46.1%
Direct
48.5%
Referral
3.2%
Social
1.9%
Paid
0.3%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
4 (13% of company)