Senior Paid Media Strategist at elk Marketing | USA | $120K/yr – $135K/yr

Senior Paid Media Strategist

USA (Remote)

$120K/yr – $135K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

Job Summary

Own end to end paid media strategy and execution across Google and Meta, scaling multi-account budgets while shaping cross‑functional roadmaps and client-facing reporting.

Own strategy and day to day execution for multiple client accounts
Drive ROAS-focused optimization across Search, Shopping, and Social campaigns

Job Description

Responsibilities

Develop, manage, and scale Paid Search and Paid Social campaigns across platforms (Search, Shopping, PMax, DPA, ASC+, and emerging campaign types)
Build strategic roadmaps that align with client goals and drive measurable business impact
Present reporting, insights, and recommendations with confidence on client calls
Audit and restructure ad accounts for optimal performance, ROAS, and efficiency
Write and test compelling ad copy, headlines, and creative hooks
Collaborate with internal SEO, design, dev, and email teams to align cross-channel strategies
Manage ad budgets ranging from $10K to $500K+ per month across multiple clients
Oversee tracking, attribution, and performance measurement using tools like GA4 and Triple Whale
Conduct competitive research and deliver actionable insights for campaign improvement
First 30 Days: Get up to speed on elk’s clients, team workflows, tools, and processes

Requirements

5+ years of hands-on experience managing Paid Media campaigns, especially for eCommerce brands
Proven success scaling campaigns and managing large budgets with minimal oversight
Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+
Deep understanding of product feeds, catalog management, and dynamic creative
Strong grasp of landing page CRO principles and collaboration with dev/design teams
Exceptional communication and client-facing presentation skills
Familiarity with analytics and attribution tools like GA4, Looker Studio, and Triple Whale
Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento
Comfortable using Asana, Slack, and Google Workspace
AI-native operator with experience using tools like ChatGPT, Codex, Claude, and Claude Code to improve day-to-day workflows, accelerate analysis, QA outputs, document processes, and build lightweight automations.

Preferred

Bonus: Advertising experience managing and guiding CTV, Retail, Amazon, ChatGPT, Microsoft, TikTok, Pinterest, or LinkedIn campaigns

elk Marketing

At elk, we build growth engines that move faster than the algorithm.For more than a decade, we’ve helped brands scale smarter through data-driven SEO, paid media, and performance websites built for the next era of search. Our strategies combine deep expertise with AI-driven insights to help clients capture visibility, accelerate conversions, and outperform the competition.We specialize in search optimization, paid acquisition, and AI search strategy, creating systems that adapt in real time, uncover new opportunities, and keep brands ahead of change. From enterprise ecommerce to local market leaders, we partner with teams who are serious about sustainable growth.Our work doesn’t stop at results. It builds resilience, making brands more visible, adaptable, and ready for what’s next.

Founded in 2015

West Hollywood, California, USA

39 employees (23 in marketing)

elkhq.com