Senior Paid Media Strategist at Anchour | New Gloucester, ME

Anchour

Senior Paid Media Strategist

New Gloucester, ME (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media strategy and delivery across Google, Meta, YouTube, and connected TV with strong agency pedigree and a New England hybrid setup.

Must-have: 5+ years in paid media at a digital or performance marketing agency with hands-on Google Ads and Meta experience and budget pacing.
Standout: Hybrid role in New England with multiple client budgets and cross-channel ownership.
Strong ability to translate data into actionable strategic recommendations and proactive client communication.

Job Description

Responsibilities

Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube, with ongoing programmatic involvement
Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts — catching issues before they become problems
Set up campaigns with proper structure, tracking, naming conventions, and attribution from the start, so the data you're working with is trustworthy
Proactively adjust bids, budgets, targeting, and creative based on performance signals
Stay current on platform changes, new features, and best practices across Google and Meta
Develop media strategies that map to the full customer journey — from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion
Think in systems, not campaigns. Understand how each stage connects to the next and where breakdowns in the funnel are actually happening
Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift — and why
Bring a point of view to every client engagement, not just a plan
Come to the table with opinions about what will actually work: hooks, formats, angles, messaging hierarchies, and platform-native approaches

Requirements

Agency Experience: 5+ years managing paid media at a digital or performance marketing agency. Candidates without agency experience will not be considered.
Platform Depth: Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager. Experience with connected TV platforms and programmatic required at this level.
Full-Funnel Thinking: You understand how awareness, consideration, and conversion work together — and you build media strategies that reflect that understanding, not just a collection of campaigns.
Creative Conviction: You have opinions about what makes paid creative work. You can brief a creative team with clarity and purpose, push back when something isn't right, and connect creative decisions to performance outcomes.
Budget Management at Scale: Comfortable managing significant paid media budgets across multiple clients simultaneously, with a track record of accurate pacing and strong performance outcomes.
Daily Discipline: You check your campaigns every day. You catch overspend, underspend, and performance anomalies early — and you act on them without being asked.
Reporting Infrastructure: You build systems, not spreadsheets. You've set up automated dashboards and reporting workflows that reduce manual work and improve visibility.
Data Storytelling: You don't just send a dashboard. You explain what's happening, what it means for the business, and what you're recommending next — in language clients actually understand and act on.
Strategic Conviction: You form opinions about what's working and what isn't, and you make recommendations with confidence, including the hard ones.
AI-Integrated Workflow: You're using AI tools to work smarter — for research, reporting, copy testing, creative briefing, or strategy — and you can speak to how it's made your work better.

Benefits

Competitive Salary.
Profit Sharing. Our success is your success.
Retirement. Savings plan with a 4% company match.
Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for our US-based team members.
Optional HSA. An optional health savings account for employees to set aside money on a pre-tax basis for medical expenses.
Home Office Setup. Get a laptop + 50% reimbursement for home office equipment.
Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays.
Paid Time Off. Minimum three weeks of paid time off per year.
Paid Leaves. Paid parental, medical, bereavement, and other types of leave.
Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round.
Lifelong Learners Fund. Cash for professional development (books, conferences, courses), and team bonding fun times.
Baby Bonding Bucks. $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child.

Anchour

Anchour is a results-driven creative agency that helps ambitious brands unlock their full potential. We partner with companies across key industries—including CPG, finance, retail, professional services, healthcare, and technology—to drive sustainable growth through a unique blend of brand strategy, innovative design, digital experiences, and marketing.Our approach combines strategic insight with creative execution, enabling brands to connect deeply with their audiences and scale efficiently. Whether developing a distinctive brand identity or optimizing digital touchpoints for seamless, customer-centric journeys, we focus on what truly matters: driving measurable outcomes and fostering meaningful connections.From crafting unforgettable brands to executing high-performance campaigns, Anchour is dedicated to helping businesses thrive in competitive markets.

Founded in 2013

New Gloucester, Maine, USA

58 employees (23 in marketing)

www.anchour.com