Responsibilities

• Personally manage end‑to‑end Google Ads and Meta campaigns, including setup, bidding, optimization, and ongoing maintenance.
• Build and manage account structures, keywords, audiences, and bid strategies to hit CPA/ROAS and volume targets—no outsourcing of core execution.
• Handle daily bid and budget management yourself, ensuring efficient pacing and performance across all active campaigns.
• Plan, launch, and optimize campaigns across search, Performance Max, remarketing, and paid social (prospecting and retargeting).
• Create, brief, and iterate ad creative (copy, visuals, offers) and collaborate on landing pages, with a strong test‑and‑learn mindset.
• Develop and execute testing roadmaps (bids, audiences, creatives, landing pages) and implement learnings directly in the accounts.
• Monitor performance, pull data, and translate insights into clear, actionable recommendations and reports.
• Manage tracking and measurement (pixels, conversion tracking, GA4) and validate data accuracy before and after launches.