Responsibilities

• Learn and apply our predictive modelling protocols to client campaigns to minimize risk and proactively shape campaigns for success
• Lead the development of strategic paid media campaigns , aligning them with client goals to deliver high-impact results.
• Drive continuous optimization , managing and enhancing campaigns across platforms to maximize client ROI.
• Consult with clients and teams to ensure paid media efforts integrate with broader marketing strategies, serving as a knowledgeable and reliable client partner.
• Mentor junior team members and collaborate across departments, sharing expertise and fostering a high-performing team environment.
• Monitor and report on KPIs and adjust strategies based on performance insights.

Requirements

• Bachelor’s degree in Marketing, Advertising, or Business (preferred) and 4+ years of relevant experience managing paid media campaigns, including at least 2 years in an agency setting .
• Skilled in full-funnel account management across PPC, Paid Social, and Programmatic/Display channels.
• Solid technical foundation, with expertise in Unbounce, PPC Management Software, SpyFu, Excel, Ahrefs, and certifications in Google AdWords, Google Analytics, and Meta .
• Exceptional communication and organization skills ; can clearly communicate data insights, client updates, and campaign recommendations.
• Enjoys mentoring junior team members and is comfortable engaging with clients on calls when needed.
• Familiarity with HIPAA is a plus, given our focus on healthcare.

Benefits

• 100% employer-sponsored medical coverage
• 401(K) with matching
• employer-sponsored long-term disability insurance
• progressive PTO system
• flexibility, work-life balance