Responsibilities

• Own day-to-day execution and optimization of paid acquisition campaigns across key channels including: Google Search. Performance Max. YouTube. Paid Social.
• Continuously optimize campaigns to improve CPL, CAC, ROAS, and conversion performance.
• Manage budget allocation across channels based on performance and marginal return.
• Partner with internal analytics teams to ensure campaign performance is accurately measured and reported.
• Work closely with the Director of Growth to identify and test new acquisition channels.
• Manage relationships and onboarding for emerging advertising partners such as: Reddit. Connected TV (CTV). New performance marketing platforms.
• Coordinate with external partners to launch pilots and evaluate performance.
• Analyze early results and provide recommendations on scaling or optimizing new channels.
• Design and execute structured experimentation frameworks to improve acquisition performance.
• Run tests across: Audiences. Creative. Messaging. Landing pages. Funnel steps.

Requirements

• 5 + years of experience in performance marketing, paid acquisition, or growth marketing.
• Demonstrated experience managing multi-channel paid acquisition campaigns.
• Strong analytical mindset with experience interpreting performance data and running structured experiments.
• Experience working with advertising platforms such as Google Ads, YouTube, Meta, or other performance channels.
• Familiarity with emerging acquisition channels such as Reddit, CTV, or programmatic platforms.
• Experience working cross-functionally with analytics, product, and marketing teams.
• Comfortable operating in a fast-paced, experimentation-driven environment.

Preferred

• Experience in fintech, trading platforms, financial education, or regulated industries.
• Experience with Paid Search.
• Experience scaling paid acquisition programs with large budgets.
• Familiarity with attribution models, incrementality testing, and marketing analytics.
• Experience working with lifecycle marketing and CRM teams to improve acquisition and retention performance.

Benefits

• Topstep is an engaging working environment that ranges from fully remote to hybrid. We foster a culture of collaboration by keeping cameras on during meetings and maintaining a robust Slack environment for communication.
• Seven Company-paid Holidays and generous Family Leave. Paid time off is front-loaded.
• Competitive 401(k) matching, health, dental, and vision insurance are offered for full-time employees.
• Vacations are encouraged with a bonus for taking 5 consecutive days. Topstep offers a food and groceries budget and contributes towards health and wellness.