Responsibilities

• Develop and lead paid media strategy and execution across major digital channels to generate qualified leads within client media budgets, with a primary focus on Google and Meta, and increasingly on TikTok
• Expand campaigns into new platforms as appropriate, applying core performance marketing principles to new environments
• Continually monitor and analyze client performance (through business intelligence dashboards, data directly from ad platforms, and supporting data sources such as Google Analytics) to proactively identify structural improvements to campaign architecture, audience strategy, bidding frameworks, and creative, then execute campaign changes to maximize performance
• Partner with account management team to assess opportunities for growing or adjusting engagements for the benefit of clients
• Translate complex performance data into strategic insights for internal stakeholders as well as clients, presenting findings and recommendations when appropriate
• Evaluate, pilot, and operationalize emerging AI and automation tools that improve efficiency and campaign performance. This includes staying on the forefront of new available features and frameworks, understanding which have the most promise for performance marketing, and prioritizing experiments
• Manage and execute regular new client account launch or improvement projects, such as ad campaign improvements or periodic creative refreshes; establish business requirements for creative assets in the form of static images and video; participate in idea generation for new creative and conversion rate optimization
• Perform ad hoc deep dives and data analysis where warranted to better diagnose or understand performance trends and campaign or user behavior
• Contribute to internal best practices by documenting testing frameworks, optimization methodologies, and learnings that elevate the broader paid media team
• Collaborate with internal teams including account services, web development, and UX design on ad hoc client or internal company projects, such as reporting automation
• Assist with administrative or analytical tasks and processes to support client accounts as it relates to paid media placement, including troubleshooting billing and advertiser verification

Requirements

• 5+ years of progressively responsible experience managing paid media campaigns with full primary ownership of strategy, budget allocation, and performance outcomes
• Strong experience and proficiency in paid search, predominantly with Google Ads, with exposure to paid social/other paid media channels such as Meta and TikTok
• Experience managing a portfolio of campaigns where the highest-stakes accounts require monitoring and optimization on a daily frequency
• Demonstrated ability to independently prioritize optimization initiatives and make defensible strategic budget allocation decisions without constant oversight
• High level of proficiency with marketing data analysis, including identifying the relevant metrics to pull and using Microsoft Excel pivot tables, lookups, and similar features to arrive at databacked answers

Preferred

• Are excellent at problem-solving and executing individual tasks at a high level with impeccable attention to detail
• Thrive when working independently and remotely, with the critical thinking necessary to systematically troubleshoot problematic performance determine how to continually improve
• Stay up to date about new advertising features and technologies, such as AI-enabled creative and audience matching, to understand their practical applications and impact

Benefits

• Medical, dental, and vision insurance options with substantial company coverage of employee premiums; life, disability, and AD&D insurance available (employer- and/or employee-paid plans)
• 3 weeks (15 days) of annual paid time off (PTO), increasing with greater company tenure
• 10 paid annual company holidays
• 401(k) plan with a great company match in contributions and full vesting from day one
• Paid parental leave
• Annual tuition reimbursement for job-related training
• View a longer list of our benefits