Paid Media Strategist, iLawyer Marketing
EverService Holdings, LLC
District of Columbia, USA (Remote)
$60K/yr - $70K/yrIn-houseFull-timeMid level2+ years exp.
1 day ago
Senior Paid Media Manager
Baltimore, MD (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid media programs end to end across Google Ads, Meta, YouTube, and native channels to drive customer acquisition and revenue.
- Channel ownership: plan and execute campaigns across Google Ads, Meta, YouTube, Native and emerging platforms.
- Performance discipline: optimize ROI, CPA and ROAS using measurement, attribution, and testing across audiences and creatives.
- Cross-functional leadership: collaborate with copy, design, and leadership while evangelizing paid media best practices and platform relationships.
Job Description
Responsibilities\n
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- Develop and execute paid media strategies to drive customer acquisition and revenue growth \n
- Plan, launch, manage, and optimize campaigns across channels including Google Ads, Meta, YouTube, Native Advertising, and other emerging platforms \n
- Monitor campaign performance and make data-driven decisions to improve ROI, CPA, ROAS, and other key metrics \n
- Analyze customer acquisition funnels, audience behavior, and conversion performance to identify opportunities for growth \n
- Manage advertising budgets and allocate spend based on performance and business objectives \n
- Lead testing initiatives across audiences, creative, landing pages, offers, and channels \n
- Collaborate with copywriters, designers, and marketing teams to develop high-performing advertising campaigns \n
- Build relationships with platform representatives, media partners, and vendors \n
- Prepare regular performance reports and communicate insights, recommendations, and growth opportunities to leadership \n
- Research emerging platforms, technologies, and advertising trends to identify new acquisition opportunities \n
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- 5+ years of paid media buying and digital acquisition experience \n
- Proven success managing and scaling paid media campaigns across Google Ads, Meta, YouTube, Native Advertising, and other performance marketing channels \n
- Strong understanding of direct response marketing and customer acquisition strategies \n
- Experience managing six-figure to seven-figure annual advertising budgets \n
- Advanced analytical skills with the ability to interpret data and make strategic recommendations \n
- Experience with campaign tracking, attribution, conversion optimization, and reporting tools \n
- Strong understanding of audience targeting, segmentation, and testing methodologies \n
- Excellent communication and presentation skills \n
- Self-starter with the ability to thrive in a fast-paced, entrepreneurial environment \n
- Experience in financial publishing, subscription marketing, or information marketing is a plus \n
- \n
- Experience in financial publishing, subscription marketing, or information marketing is a plus \n
- \n
- Medical, dental, and vision insurance \n
- 401(k) with employer matching \n
- Generous paid time off and company holidays \n
- Flexible work environment \n
- Casual dress code \n
- Professional development opportunities \n
- Career growth within a global organization \n
The Agora Companies
3.6 Glassdoor
At The Agora Companies, we bring bold new ideas, unconventional viewpoints, perspectives and strategies to the global marketplace. As the leader in financial, health and lifestyle publishing, all of our companies embrace the virtue of independent thinking and individual responsibility. Our founder, Bill Bonner, is passionate about sharing ideas and opportunities often overlooked by the mainstream media. The Agora began as a small publishing outfit in Washington, D.C., in 1978. By the 1990s, the business had expanded and relocated to Mt Vernon, a historic neighborhood in Baltimore City—and we haven’t looked back since.
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