Responsibilities

• Own paid growth strategy and execution across Social (Meta, TikTok, Snap, etc), ASA, Google Search, Display, DSPs, and other scalable acquisition channels.
• Build, test, optimize, and scale paid campaigns with clear CAC, ROAS, LTV, payback, and retention targets.
• Establish revenue reporting and measurement systems that connect spend to subscription revenue, cohort performance, LTV, and incrementality.
• Develop repeatable testing frameworks for audiences, bids, budgets, landing/store experiences, creative concepts, and channel expansion.
• Lead performance creative strategy across paid channels, including concept development, sourcing, briefing, testing, iteration, and optimization.
• Use AI tools and agents to increase testing velocity, reporting quality, and operational leverage.
• Identify adjacent growth opportunities across ASO, geo expansion, lifecycle, landing pages, and funnel optimization when they support paid growth.
• Build a clear operating rhythm for paid growth: weekly performance reviews, experiment roadmaps, creative learnings, budget pacing, and channel forecasts.

Requirements

• 5+ years of hands-on performance marketing experience in consumer mobile apps with subscriptions
• Proven success managing multi-million-dollar paid media budgets across Meta, Google, Apple Search Ads, DSPs, and/or other mobile acquisition networks.
• Strong understanding of mobile attribution, SKAN, MMPs, event tracking, cohort reporting, subscription revenue, LTV modeling, ROAS, payback, and incrementality.
• Deep knowledge of campaign setup, budget allocation, bid strategy, audience testing, creative testing, and channel optimization.
• Strong creative instincts and experience producing, acquiring, briefing, testing, and iterating paid creative across static, video, UGC, and app-store-oriented assets.
• Highly analytical and comfortable building or shaping dashboards, reporting workflows, and decision systems.
• Fluent with AI tools and automation, with examples of using them to improve marketing execution, reporting, creative development, or workflow speed.
• Startup operating style: high ownership, fast learning, strong judgment, and comfort turning ambiguous goals into concrete tests.
• Strong cross-functional communication skills and the ability to explain performance tradeoffs clearly

Benefits

• Excellent benefits - 100% health care premiums, great dental, vision & family benefits
• 401k with company match
• Remote company: work from anywhere in the United States. In-person onboarding and some required travel throughout the year
• Stipend for work from home desk setup including phone/internet
• Fast growth in a small, high-performance team