Responsibilities

• Own and manage the full paid media P&L, including budget allocation, forecasting, and profitability targets
• Lead strategy and execution across Meta Ads (primary focus) , with additional oversight of TikTok, Pinterest, MNTN, and Google Ads
• Scale campaigns efficiently while maintaining target ROAS, CPA, and contribution margin goals
• Continuously test and optimize creatives, audiences, funnels, and landing pages to improve performance
• Identify new growth opportunities across channels, audiences, and campaign structures
• Analyze performance data and provide clear, actionable insights to leadership
• Collaborate closely with creative, influencer, and marketing teams to produce high-performing ad assets
• Implement and refine tracking, attribution, and conversion measurement (GA4, pixels, etc.)
• Stay ahead of platform changes, especially within Meta, and adapt strategies accordingly

Requirements

• 3–6+ years of experience managing paid media, with a strong emphasis on Meta Ads (Facebook/Instagram)
• Proven track record of owning and scaling paid acquisition with direct impact on revenue and profitability
• Experience managing large budgets and optimizing toward P&L outcomes, not just channel metrics
• Working knowledge of TikTok Ads, Pinterest Ads, MNTN, and Google Ads
• Strong analytical mindset with the ability to interpret data and make strategic decisions quickly
• Experience with attribution models, conversion tracking, and analytics platforms (GA4, etc.)
• Highly organized, detail-oriented, and comfortable in a fast-paced, high-growth environment
• E-commerce and direct-to-consumer experience strongly preferred

Preferred

Benefits

• Competitive salary
• High-impact role with full ownership of a major growth channel
• Opportunity to work with a rapidly scaling e-commerce brand
• Collaborative, performance-driven team environment
• Significant career growth opportunities as the company expands