Senior Paid Ads Manager (Google-Focused) at Sleepyhead | Scottsdale, AZ

Senior Paid Ads Manager (Google-Focused)

Scottsdale, AZ (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media leadership and full P&L ownership for a growing e-commerce brand, with a focus on Google Ads strategy and scalable performance.

Own full paid media P&L, budgeting, forecasting, and profitability targets.
Must-have: 3–6+ years managing Google Ads and scaling e-commerce via Search/Shopping/PMax.
Standout: In-office Scottsdale role with full ownership in a high-growth brand.

Job Description

Responsibilities

Own and manage the full paid media P&L, including budget allocation, forecasting, and profitability targets
Lead strategy and execution across Google Ads (primary focus) including Search, Shopping, YouTube, Display, and Performance Max
Scale campaigns efficiently while maintaining target ROAS, CPA, and contribution margin goals
Conduct in-depth keyword research, search term mining, and audience segmentation to unlock growth
Continuously optimize bidding strategies, campaign structures, and feed management (for Shopping/PMax)
Test and improve ad copy, landing pages, and conversion funnels to increase CVR and AOV
Analyze performance data and deliver actionable insights to leadership
Collaborate with creative and marketing teams to develop high-performing ad assets
Implement and refine tracking, attribution, and conversion measurement (GA4, pixels, enhanced conversions, etc.)
Stay up to date with Google platform changes, automation advancements, and best practices

Requirements

3–6+ years of experience managing paid media, with a strong emphasis on Google Ads
Proven track record of scaling e-commerce brands through Search, Shopping, and Performance Max
Experience owning budgets and optimizing toward full P&L outcomes, not just channel metrics
Strong understanding of keyword strategy, bidding strategies, and feed-based campaigns
Working knowledge of TikTok Ads, Pinterest Ads, MNTN, and Meta Ads
Strong analytical skills with the ability to interpret data and make performance-driven decisions
Experience with GA4, attribution models, and conversion tracking
Highly organized, detail-oriented, and comfortable in a fast-paced, high-growth environment
Location constraint: in-office in Scottsdale, Arizona (Old Town)

Preferred

E-commerce and direct-to-consumer experience strongly preferred

Benefits

Competitive salary
High-impact role with full ownership of a major revenue-driving channel
Opportunity to work with a rapidly scaling e-commerce brand
Collaborative, performance-driven team environment
Significant career growth opportunities as the company expands

Sleepyhead

4.5 Glassdoor

Sleepyhead is an omnichannel lifestyle home décor brand designed for the digital-native Indian millennial and Gen Z, headquartered in Bengaluru. Launched in 2017 with the unique Bed-In-A-Box concept, Sleepyhead broke all category norms and quickly became India’s fastest-growing D2C mattress brand. Today, Sleepyhead is a comprehensive home lifestyle brand focused on making everyday living fun and fabulous with thoughtfully designed products. We cater to the underserved needs of the new-age Indian customer by making great designs accessible without compromising on quality and service. At Sleepyhead, we believe that life is complicated enough, and we are here to simplify it for our customers in every way we can.

Founded in 2017

Bengaluru, Karnataka, IND

81 employees (9 in marketing)

mysleepyhead.com/?utm_source=linkedin_handle&utm_medium=social&utm_campaign=organic_linkedin

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