Drive and own organic social strategy for a multi-brand portfolio, aligning with paid media and creative teams to deliver scalable playbooks, governance, and influencer partnerships.

Responsibilities

• Develop, implement, and continuously optimize comprehensive organic social strategies for large, multi-product brand families across platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube, Pinterest, X, and emerging channels)
• Build and own annual social plans that ladder up to broader brand and business objectives
• Create platform-specific playbooks that establish voice, content pillars, posting cadence, community management protocols, and best practices — built to scale across brand families
• Manage boosted organic programs, partnering closely with paid media teams to ensure seamless alignment between organic and paid social strategies
• Collaborate with creative strategists, media planners, site teams, and activation leads to ensure organic social is fully integrated into broader campaign and marketing program planning — not siloed
• Own social performance reporting: define KPIs, build dashboards, deliver regular reporting to clients and internal stakeholders, and translate data into actionable strategic recommendations
• Continuously test, learn, and optimize content strategy based on platform algorithm changes, audience insights, and performance trends
• Develop and oversee influencer and creator partnership strategies that extend and amplify organic social programs
• Identify the right creator tiers and talent profiles for each brand family, and collaborate with internal teams and talent partners on briefs, content alignment, and performance tracking
• Manage and mentor a growing team of junior social strategists, providing day-to-day guidance, feedback, and career development support

Requirements

• 8–10+ years of organic social strategy experience, ideally within a digital agency or in-house for a major consumer or B2B brand
• Proven experience managing social for large brand families with multiple product lines, audience segments, and stakeholders
• Deep fluency across major social platforms and their respective best practices, algorithms, and content formats
• Experience managing boosted organic social programs and working in close partnership with paid media teams
• Strong background building social playbooks, annual plans, and scalable frameworks
• Hands-on experience with community management — including comment moderation, audience engagement, escalation protocols, and brand voice consistency at scale
• Proficiency with social management and analytics tools (Sprinklr, Sprout Social, Hootsuite, native platform analytics, Tableau, or similar)
• Experience operating as part of a fully integrated marketing team — alongside paid, creative, site, and activation — with a clear understanding of how organic social ladders into the larger program
• Excellent written and verbal communication skills; comfortable presenting to senior clients
• A proactive, collaborative mindset and strong organizational instincts — you can manage multiple brand accounts simultaneously without dropping a ball

Preferred

• Experience with consumer electronics, home goods, sleep/wellness, candy, skin care, DTC, or other lifestyle categories
• Familiarity with influencer and creator partnership strategy as an extension of organic social
• Experience integrating organic social into experiential and activation programs, including live events, product launches, and on-the-ground content capture
• Experience contributing to new business pitches

Benefits

• Benefits include health/vision/dental with Anthem BCBS, 401k match, unlimited PTO and pretty great snacks