Senior Operations Marketing Specialist at Renesas | La Jolla, CA | $91K/yr – $100K/yr

Senior Operations Marketing Specialist

La Jolla, CA (On-site)

$91K/yr – $100K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own end-to-end marketing workflow execution and tech stack management, focusing on Marketo and Salesforce, while collaborating with sales and ops to optimize campaigns.

Own and optimize email programs and nurturing campaigns with segmentation and A/B testing.
Maintain and troubleshoot the Marketing Technology stack (Salesforce, Marketo, Bizible, Qualified, etc.).
Use data to measure campaigns and drive improvements.

Job Description

Responsibilities

Creating and optimizing marketing workflows: Be responsible for execution and maintenance of everything from creating email programs to setting up lead nurturing campaigns. Expertise in email programs and audience segmentation is a must in order to lead A/B testing within campaigns, and other optimizations.
Managing marketing technology: Assist in managing the Marketing Technology stack, which includes tools like Salesforce, Marketo, Bizible, Qualified, and others. Ensure that these tools are integrated and working properly, and they help to troubleshoot any problems that arise.
Tracking and measuring marketing metrics: Provide insight on performance of marketing campaigns. Use data to identify what's working and what's not, and make recommendations for improvement.
Collaborating with cross-functional teams: Work closely and communicate effectively with marketing, sales, sales operations, and many, many others, to ensure that marketing campaigns are successful. Work to understand the needs of each team and to find ways to make marketing campaigns more effective.