Responsibilities

• Develop and execute Meta Ads strategies focused on growth and profitability.
• Build, launch, and optimize Facebook and Instagram advertising campaigns.
• Manage and scale campaigns while maintaining strong ROAS and CPA targets.
• Create audience strategies including prospecting, retargeting, and lookalike audiences.
• Analyze campaign data and identify optimization opportunities.
• Conduct creative testing and A/B testing to improve performance.
• Optimize campaign structure, bidding strategies, and budget allocation.
• Implement and troubleshoot Meta Pixel and Conversions API (CAPI).
• Monitor key performance metrics and provide actionable reports.

Requirements

• 3+ years of hands-on Meta Ads / Facebook Ads experience.
• Proven experience managing large-scale advertising campaigns.
• Experience managing $50k+ monthly ad spend is highly preferred.
• Strong knowledge of Meta Ads Manager and Facebook advertising ecosystem.
• Advanced understanding of:
• Meta Pixel
• Conversions API (CAPI)
• Audience targeting
• Retargeting strategies
• Creative testing

Preferred

• Experience working with digital marketing agencies.
• Experience managing multiple client accounts.
• Knowledge of GA4, Google Tag Manager, and attribution tracking.
• Experience scaling campaigns across international markets.