Responsibilities

• Daily management and optimization of our Meta campaigns
• Budget allocation based on qualified calls and patient sales, not CPL alone
• Creative testing strategy, naming, launch cadence, and performance analysis
• Turning ad-level results into clear decisions: scale, hold, revise, or kill
• Working directly with our creative team, editors, copywriters, and landing-page builders
• Diagnosing low-quality leads, no-shows, attribution gaps, and funnel problems
• Clear weekly reporting with decisions, risks, and next actions
• Helping us bring more media buying knowledge in-house

Requirements

• Strong hands-on Meta lead-generation experience
• Proof that you have managed meaningful ad spend successfully
• Hands-on experience with vibe coding using both Claude and Codex
• A track record of optimizing for revenue or qualified pipeline rather than surface-level lead metrics
• Strong creative judgment and the ability to explain why an ad is winning
• Comfort working quickly with a high creative-testing volume
• Excellent written English and dependable communication
• Experience in healthcare, wellness, telehealth, supplements, or another compliance-sensitive category is strongly preferred
• Google Ads, Hyros, and GoHighLevel experience are valuable but not mandatory

Preferred

• Google Ads, Hyros, and GoHighLevel experience are valuable but not mandatory.
• Experience in healthcare, wellness, telehealth, supplements, or another compliance-sensitive category is strongly preferred.