Responsibilities

• Own campaign performance and execution: Accountable for the end-to-end performance of complex, high-priority programmatic campaigns. Ensure campaigns are structured correctly, pace as expected, and deliver on performance and margin goals. This may involve executing hands-on, directing AI agent tooling, or coordinating execution across extended team resources.
• Maintain performance visibility and operational discipline: Stay ahead of campaign performance through a consistent review cadence. Leverage AI-powered tooling and platform data to surface pacing risks, efficiency gaps, and margin opportunities early. Translate those signals into clear decisions and action.
• Lead and coordinate extended execution resources: Oversee the work of execution partners and extended team members contributing to your portfolio. Set clear standards for quality, turnaround, and adherence to Brkthru best practices, ensuring work meets client expectations before it reaches the account.
• Act as subject matter expert and operator: Serve as the strategic and executional programmatic lead for your portfolio. Translate business goals into programmatic media strategy, and make sharp judgment calls about when to execute directly, when to deploy AI agent tooling, and when to coordinate execution across extended team resources. Deep platform expertise is non-negotiable. This role is hands-on capable at all times.
• Own escalation and problem resolution: Serve as the primary escalation point for complex performance issues, delivery challenges, and platform changes across your programmatic campaigns. Resolve issues independently, sometimes jumping in yourself, redirecting an AI agent workflow, or course-correcting execution resources. Escalate only when there is meaningful business risk, with clear context and a recommended path forward.
• Drive testing, optimization, and innovation: Evaluate new platform features, buying approaches, and optimization strategies. Bring forward recommendations and apply learnings to improve performance, efficiency, and repeatability across campaigns.
• Contribute to team capability and knowledge sharing: Share best practices, reinforce standards, and support adoption of new tools and workflows. Contribute to the overall capability of the team, not just individual campaign performance.
• Maintain clear communication and upward visibility: Keep leadership informed of performance, risks, and opportunities without prompting. Provide clear updates with context and recommended actions.

Requirements

• 5+ years of experience in programmatic media buying, with ownership of campaign performance across multiple accounts
• Experience managing complex campaigns with accountability for pacing, delivery, and performance outcomes
• Experience using AI-powered tools to improve campaign management, analysis, or operational efficiency, with the ability to evaluate outputs and maintain accountability for results
• Experience coordinating work across extended execution resources or distributed teams while maintaining quality and performance standards
• Experience working in a performance-driven, client-facing or agency environment
• Strong proficiency in programmatic and paid social platforms (DV360, The Trade Desk, Amazon, Beeswax) with the ability to execute and optimize campaigns independently
• Comfort using and directing AI-powered execution and optimization tooling, with sound judgment about when to automate versus execute directly.
• Ability to manage campaign performance across pacing, delivery, and margin, and take action to improve results
• Strong analytical skills, with the ability to translate data into clear insights and decisions
• Ability to identify risks early and resolve issues with minimal oversight

Preferred

• Experience testing new buying strategies, platform features, or optimization approaches
• Experience working with AI-powered or automated execution and optimization tooling.
• Experience mentoring or supporting junior team members
• Experience contributing to process improvements or best practice development