Senior Media Strategist, Tech PR

New York City, NY (Hybrid)

$95K/yr – $105K/yrSenior Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and steer high-profile media programs for key accounts, shaping campaign architecture, content, and rapid-response commentary while mentoring juniors and expanding top-tier media relationships.

  • Lead multi-layered media and influencer campaigns
  • Coach and develop junior staff and manage direct reports
  • Drive cross-client opportunities and data-driven media strategies

Job Description

Responsibilities

  • Campaign Architecture: Build multi-layered, long-term media, thought leadership, and influencer campaign strategies that map directly to high-profile client business goals.
  • Premium Content Creation: Lead the creation of high-profile press materials, complex strategic pitches, and sophisticated thought leadership platforms.
  • Editorial Quality Control: Review and approve all media content from junior team members, offering sharp editorial feedback to ensure flawless writing consistency across projects and teams.
  • Cross-Client Leverage: Deeply understand the full SourceCode client roster, strategically identifying and leveraging cross-client opportunities to create larger, trend-driven media moments.
  • Media Network Expansion: Act as the primary anchor for key media relationships, continuously building your personal network within top-tier business, tech, and trade publications.
  • High-Level Placement: Deliver high-level media outreach efforts, pitching complex, nuanced tech stories to top-tier media and securing consistent, impactful coverage.
  • Rapid Response Leadership: Read trade publications daily to flag relevant breaking news and connect shifting macro trends to clients to fuel immediate, high-impact rapid-response commentary.
  • Insight-Driven Pitching: Act as the bridge between research and implementation, using tools to analyze open data, draw out themes, and shape client media strategies.
  • Pivot Strategy: Continuously track media open data and account performance to identify where pitching approaches need to pivot, optimizing strategies in real time to ensure success.
  • Morning News Sweeps: Oversee and quality-check daily media monitoring and morning competitor sweeps, ensuring relevant trends are extracted and shared with teams via Slack each morning.

Requirements

  • 5–8 years of progressive public relations agency experience, with a heavy emphasis on media relations, narrative strategy, and running account teams.
  • Core Characteristics: You are an accountable, people-first, and highly disciplined professional. You are bold, ambitious, curious, and imaginative. You are a natural problem solver (not a problem presenter) who balances creative storytelling with tactical, data-driven thinking.
  • Media Landscape Mastery: Deep, demonstrable knowledge of tech and business media landscape, with a proven track record of securing high-profile tier-one coverage.
  • Strategic Autonomy: Proven capability to manage complex materials, take loose executive direction, and independently translate it into a bulletproof client media plan.
  • Business & Resource Acumen: Strong understanding of account operations, budget tracking, resource allocation, and team utilization constraints.
  • Elite Communication: Exceptional written, verbal, and presentation skills, with the maturity and confidence required to serve as an indispensable day-to-day counselor to clients.

Benefits

  • Robust benefits program
  • Unlimited vacation with PTO minimums
  • 401k with company match
  • Monthly mental health stipend, 2 ‘NOPE’ days/year, and quarterly wellness challenges
  • Profit-sharing program
  • Workplace flexibility
  • Professional learning and development allotment
  • 6-month paid parental leave
  • Transit benefits
  • Paid volunteer and professional development days
SourceCode Communications logo

SourceCode Communications

The idea for SourceCode came about in 2017, written on the back of a napkin, over a drink or two (ok... definitely two) in a dingy bar in downtown San Francisco after tech PR industry veterans Greg Mondshein and Rebecca (Becky) Honeyman felt it was their time to do things a bit differently. Setting out to fix what they felt was broken in tech PR, the pair launched SourceCode with the mission of evolving public relations and marketing communications by bringing together data and insights, creative thinking, and a healthy dose of humanity.SourceCode has continued to rise the ranks, earning the agency a reputation for executing creative, needle-moving client campaigns and being one of the PR industry’s best places to work – accolades that have earned the agency more than 50 awards to date.In 2022, SourceCode officially expanded its service offerings to encompass creative and digital capabilities, solidifying the agency as a fully integrated partner for its growing roster of clients. In 2023, SourceCode opened its doors in London, marking its first official step toward global expansion.Beyond its client work, SourceCode is committed to inspiring and enabling brands, communities, and individuals to grow and change the world, building a brighter, bolder future for us all. The agency invests significantly to champion equity, social justice, and sustainable, environmentally-friendly growth, infusing our work and relationships with empathy and real human understanding. This commitment includes the operation of the Diversity Marketing Consortium, a NYS 501c3 organization that provides pro bono marketing services to diverse and underrepresented startup founders, being a member of the Clean Creatives, and achieving B-Corp certification.As SourceCode enters its next phase of growth, our mission remains to keep humanity at the center of everything we do and advise clients no matter what technological changes the future may bring.

Founded in 2017
New York, New Mexico, USA
51 employees (9 in marketing)

Salaries

Posted range

$95K/yr – $105K/yr

Taken straight from the job posting.

Public Relations median pay in the United States

$90K/yr

Most pay falls between $70K and $123K. Based on 2,430 salaries.

See all SourceCode Communications salaries

Marketing Team

Marketing Team Size
9 (18% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
4.9K
Traffic Source Mix
Search
33.4%
Direct
43.3%
Referral
8.9%
Social
12.4%
Paid
1.6%

Headcount Trend

Current headcount: ~51
SourceCode Communications logo

Senior Media Strategist, Tech PR

SourceCode Communications · New York City, NY · Hybrid