Responsibilities

• Lead cross-channel paid media strategy for enterprise and multi-location clients by setting the approach across paid search and applicable channels (Google Search, PMax, GDN, YouTube, DemandGen, Shopping, and Microsoft Bing), design scalable account architectures, and ensuring every campaign is built and managed to accomplish client business objectives.
• Own performance end to end across your accounts by driving a disciplined optimization cadence, diagnosing the root causes behind performance shifts, and taking decisive action across structure, bidding, creative, and targeting to protect and improve results.
• Manage cross-channel budgets with precision including pacing accurately, anticipating risks before they affect delivery, and recommending smart reallocations that reflect where demand and efficiency are strongest.
• Own measurement integrity across your accounts through validating conversion tracking, attribution settings, and call tracking inputs, conducting proactive audits to surface gaps, and implementing advanced measurement approaches that connect paid investment to business outcomes.
• Design and execute structured tests using the TELO framework (Test, Evaluate, Learn, Optimize) across ad copy, bidding strategies, audience segments, and campaign configurations. Bring the same innovative, test-and-learn mindset to new platform features and channel opportunities as they emerge.
• Deliver clear, senior-level performance narratives to clients and internal stakeholders, translating account data into actionable insights, explaining what happened and why, and making prioritized recommendations that drive better outcomes.
• Raise the quality of work across the team by mentoring junior practitioners, partnering with SEO, analytics, and account teams to align paid efforts with broader marketing strategy, and contributing to the SOPs, templates, and best practices that make the agency better.

Requirements

• 5+ years of hands-on paid search management at scale, with meaningful cross-channel exposure (paid social, programmatic, or similar) a strong plus.
• Deep command of keyword strategy, match types, auction dynamics, and Smart Bidding with a demonstrated ability to connect platform levers to client business goals.
• Fluency in core performance metrics (CPA/CPL, ROAS, CVR, impression share, lost impression share) and a track record of using them to drive strategic decisions, not just report on them.
• Working knowledge of GTM, conversion tracking, and data feed management with broader curiosity about measurement and attribution that goes beyond the basics.
• Continuous awareness of the broader digital advertising landscape that keeps you current on platform changes and emerging trends.

Benefits

• competitive benefits including medical, dental, vision, matching 401k, wellbeing stipends, and remote work support.