Senior Media Strategist

Responsibilities

• Develop, launch, and optimize cross-channel media strategies via a range of digital platforms and mediums
• Own the build-out of complex campaigns and help build best practices for campaign creation across the team
• Execute, report, and continuously optimize digital marketing campaigns across channels such as paid search, paid social, display advertising, and remarketing
• Implement and manage programmatic buys across multiple demand-side platforms and social media platforms
• Serve as an expert on all aspects of programmatic planning and campaign management processes, RTB, exchanges, and ad networks
• Expertly execute advanced remarketing campaigns
• Responsible for budget adherence and results across all platforms
• Develop testing strategies and roadmaps across campaign efforts to ensure decisions and optimizations are data and market driven
• Drive strategic alignment with all media stakeholders to ensure the client’s strategic approach is integrated into all paid media, including content, messaging, and creative
• Execute optimization strategies through automation tools and through platform editor/interfaces to meet or exceed user and client goals

Requirements

• Minimum of five years’ experience (agency preferred) or equivalent, with demonstrated experience mentoring or coaching junior team members
• Vast experience in broad media planning/channels, digital and otherwise, and national campaign management
• Data-driven mindset, with the ability to synthesize large volumes of information into clear insights and recommendations
• Strong decision-making, organization, time-management, planning, and problem-solving skills
• Equal parts big thinker and big doer
• Strong understanding of digital marketing and the implications that technology has on developing strategies and execution plans
• Solid grasp of how paid media channels work together to create a cohesive, personalized marketing program for the customer (not just knowledge of one channel)
• Ability to manage multiple campaigns in a fast-paced environment
• Ability to plan, negotiate, and purchase print, OOH, and small-scale broadcast as needed
• Excellent communication skills, including experience delegating to and coaching junior team members

Benefits

• Medical, dental, and vision insurance
• Virtual mental health support
• Health Savings and Flexible Spending Accounts (including dependent care)
• Infertility and critical illness benefits
• 401(k) with generous 6–10% employer contribution
• Paid parental leave
• Tuition reimbursement
• Free parking and commuter support