Senior Media Strategist

Carbondale, CO (Hybrid)

$75K/yr – $90K/yrSenior Level4+ years expFull time

Posted 1 day ago

Job Summary

Oversee day-to-day client relationships and lead cross-channel media strategies across paid social, search, programmatic, and more, aligning budgets, testing, and optimization with analytics and creative teams.

Own client relationships and expectations
Drive cross-channel media strategies across multiple channels
Collaborate with analytics, creative, and operations

Job Description

Responsibilities

Lead day-to-day client relationships, owning communication, expectations, and follow-through
Build, present, and execute cross-channel media strategies that connect brand, performance, and community to business goals
Plan full-funnel media across paid social, paid search, programmatic, CTV, retail media, and traditional channels
Own budget allocation, forecasting, pacing, and reconciliation
Partner with analytics on incrementality tests, including geo-lift, holdout, and conversion-lift studies, and turn results into media decisions
Partner with creative teams on testing frameworks and deliver clear reads on what won and why
Work with social and PR teams to amplify community and earned moments through paid media
Collaborate with channel, analytics, digital operations, trafficking, and finance teams, including on server-side tracking and conversions APIs
Monitor performance and make in-flight optimizations
Mentor and train junior staff

Requirements

Bachelor's degree or equivalent experience
4-7 years of relevant experience in growth media, performance marketing, or paid media
3+ years in a client-facing account management role, agency side preferred
Experience building and presenting cross-channel media strategies

Preferred

Experience supporting new business pitches or RFP responses
Programmatic and CTV experience with The Trade Desk or Google DV360
Experience with Amazon Ads or other retail media networks such as Walmart Connect, Instacart, or Target Roundel
Experience with creator and influencer paid amplification
Knowledgeable in SEM and SEO, including how AI search is changing discovery
Basic understanding of PR, community management, affiliate, and lifecycle marketing, and how all media works together
A love of the outdoors
A sense of humor

Benefits

Medical coverage
Dental coverage
Vision coverage
401 (k) match
Wellness benefit
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule
Company-wide offsites

Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997

Carbondale, Colorado, USA

109 employees (73 in marketing)

www.backbone.media

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

See all Backbone Media salaries

Marketing Team

Marketing Team Size

71 (65% of company)

Median Tenure

4.2 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

9.6K

Monthly Google Ads Budget

$38

Traffic Source Mix

33.1%

Direct

47.7%

Referral

6.5%

Social

11.6%

Paid

0.9%

Headcount Trend

Current headcount: ~108

Links

www.backbone.media

X (Twitter)

Crunchbase

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