Senior Media Specialist

Responsibilities

• Paid Media Performance: You manage and optimize lead generation and direct response campaigns across Search, Meta, YouTube, TikTok, Connected TV, programmatic and other digital channels.
• You manage pay-per-performance campaigns, lead generation partners and third-party lead sources with a focus on lead quality, conversion and ROI.
• You manage budgets and pacing across channels and local markets to improve CPL, CAC, conversion, revenue and ROI.
• You use performance data to identify opportunities, address underperformance and make clear investment recommendations.
• You build and execute structured testing across creative, audiences, bidding, messaging, placements and landing experiences.
• You leverage automation, AI, first-party data and lead generation tools to improve targeting, efficiency and scale.
• Media Planning & Local Markets: You support media strategy and planning across U.S. local markets, adapting channel mix and investment based on market opportunity and performance.
• You analyze market-level results and recommend budget shifts based on lead quality, conversion and business outcomes.
• You contribute to integrated media plans across digital and offline channels.
• You support traditional media planning and buying, including radio, television and out-of-home.

Requirements

• 5+ years of experience in paid media, performance marketing or digital media buying.
• Experience managing multi-market and U.S. local-market campaigns.
• Experience managing pay-per-performance, affiliate, publisher or third-party lead generation programs.
• Hands-on expertise in Google Ads, Meta and YouTube, with experience across TikTok, Connected TV and programmatic platforms.
• Working knowledge of offline media, including television, radio and out-of-home.
• Analytical, proactive, commercially minded and focused on measurable growth.

Benefits

• You have a permanent full-time position.
• You have three weeks of vacation, four personal days, three additional days off during the holiday season, and paid Friday afternoons off in July and August.
• 401K
• Life and Accidental Death and Dismemberment (ADD) Insurance
• Long Term Disability Insurance (LTD)
• an Employee Assistance Program (EAP)
• Medical Bill Saver (offered via Unum, which will be 100% paid by Vision Group).
• You can benefit from a free LASIK surgery.