Senior Media Relations Manager

Sacramento, CA (Hybrid)

$110K/yr – $135K/yrSenior Level10+ years expFull time

Posted 7 days ago

Job Summary

Own the strategy and execution of earned media programs, shaping narratives across outlets, preparing executives, and guiding crisis response while collaborating with cross-functional teams.

Job Description

Responsibilities

  • Develop and execute earned media strategies that generate meaningful coverage across print, digital, television, radio, and podcasts.
  • Leverage and continually expand strong relationships with California media, as well as national, trade and other influential outlets.
  • Find compelling stories within complex programs, policies, research, data, and human experiences, turning them into narratives journalists want to tell.
  • Write exceptional pitches, press releases, statements, talking points, op-eds, and executive communications.
  • Prepare executives and subject-matter experts for high-stakes interviews and public communications.
  • Anticipate opportunities and risks and bring strategic responses and proactive solutions.
  • Advise clients through emerging issues, reputational challenges and crisis situations across earned, owned and social channels.
  • Quickly assess the communications environment and develop clear messages, statements, Q&As and response strategies.
  • Partner across Account Management, Creative, Digital, Social and Media teams to create integrated campaigns where earned media makes the entire idea stronger.
  • Elevate our PR capabilities through mentorship, media intelligence and a high bar for writing and strategic planning.

Requirements

  • Bachelor’s degree in communications, journalism, public relations, marketing, or related field.
  • 10–15 years of PR, media relations, journalism, or strategic communications experience.
  • A demonstrated record of securing high-quality earned media coverage.
  • Deep, established relationships with California and national journalists, editors, and producers.
  • Exceptional writing, storytelling, research, and interviewing skills.
  • Strong executive presence and confidence advising senior-level clients.
  • Significant issues and crisis communications experience.
  • Agency experience strongly preferred; bilingual or multilingual communications skills are a plus.

Preferred

  • bilingual or multilingual communications skills

Benefits

  • Health, dental and vision benefits.
  • 401(k) with employer match.
  • Generous paid time off.
  • Professional development support.
Runyon Saltzman, Inc. logo

Runyon Saltzman, Inc.

Runyon Saltzman (RSE) is an integrated marketing and communications agency offering a wide range of services under one roof: strategy, creative, production, digital, media, public relations and public affairs. With over 60 years of experience, RSE has honed its reputation as one of the leading, independently owned agencies in California. Our talented team includes seasoned strategists, designers, producers, copywriters, media planners, subject matter experts and digital specialists. We are strategically positioned throughout the nation to deliver the highest level of service and expertise on behalf of our clients. RSE’s culture is rooted in promoting social good through community engagement, cause-related marketing and social impact work. Check out more of who we are and what we do at www.rs-e.com.

Founded in 1960
Sacramento, California, USA
59 employees (34 in marketing)

Salaries

Posted range

$110K/yr – $135K/yr

Taken straight from the job posting.

See all Runyon Saltzman, Inc. salaries

Marketing Team

Marketing Team Size
23 (39% of company)
Median Tenure
13.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3.3K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~59
Runyon Saltzman, Inc. logo

Senior Media Relations Manager

Runyon Saltzman, Inc. · Sacramento, CA · Hybrid