Senior Media and Public Relations Lead

New York City, NY (Hybrid)

$170K/yr – $190K/yrSenior Level10+ years expFull time

Posted 3 hrs ago

Job Summary

Own the global media and PR program to advance executive visibility, thought leadership, and crisis readiness while driving event, award, and agency strategy across geographies.

  • Lead media strategy and executive positioning
  • Coordinate with internal teams and external agencies for cohesive campaigns
  • Track performance with monthly analytics

Job Description

Responsibilities

  • Develop and own media strategy aligned with core business priorities, including promotion of major initiatives, executive thought leadership positioning, and media relations for the CEO and senior team.
  • Identify opportunities, pitch, and secure impactful coverage across broadcast, print, digital, and podcast media.
  • Develop executive positioning and drive media readiness for CEO and leadership team: advise on messaging, manage media interview preparation and bookings, and reactive commentary.
  • Oversee drafting and distribution of press releases announcing product launches, partnerships, milestones, and other newsworthy company developments
  • Develop thought leadership content including executive bylines, op-eds, contributed articles, and media briefing materials that position DriveWealth as an industry authority.
  • Own conference strategy including evaluation and selection of high-impact events, securing keynote and panel opportunities for executives, coordinating with partners and clients for co-marketing and speaking slots.
  • Develop and execute award strategy to strengthen brand reputation and visibility—identify tier-one industry, executive, and workplace culture awards aligned with company positioning, own submission process and content development.
  • Manage external Media Agency, ensuring efficient workflows, and cross-functional coordination across social, PR, conference/event, and executive workstreams.
  • Protect and elevate the brand through proactive reputation management, media monitoring, and rapid-response issue mitigation.
  • Advise on crisis communications scenarios, escalation protocols, and stakeholder messaging in partnership with cross-functional teams.

Requirements

  • 10+ years of experience in public relations, corporate communications, media relations, preferably within financial services, fintech, technology, or a highly regulated industry
  • Established relationships with top-tier financial, business, technology, fintech media with a demonstrated ability to secure meaningful media coverage
  • Proven experience developing and executing integrated PR communication strategies aligned with business objectives
  • Demonstrated ability to counsel senior executives and serve as a trusted communications advisor
  • Exceptional written and verbal skills, with ability to translate complex financial, technical, and business concepts into compelling, accessible narratives
  • Demonstrated experience managing media inquiries, executive communications, thought leadership, and strategic media opportunities
  • Experience developing and executing proactive PR campaigns, corporate announcements, and communications initiatives that elevate brand visibility and reputation
  • Strategic thinker with strong business judgement, sounds editorial instincts, and the ability to identify opportunities that strengthen the company’s reputation and market presence
  • Familiarity with social media, digital communications, media monitoring, and AI-enabled tools to support content development, communications planning, and performance measurement
  • Experience managing external PR agencies, consultants, and other communications partners

Preferred

  • FINRA Series 24 license is a plus, but not required

Benefits

  • We provide competitive compensation, equity, and a 401(k) match. We also offer Medical insurance, Dental insurance, Vision insurance, Disability insurance, and Paid Parental Leave, along with a wellness reimbursement, a company-provided phone, and a personal development allowance. Finally, we value the time you spend away from the office with generous Paid Time Off (PTO) and observed holidays.
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The Business of HLTH Podcast

The Business of HLTH podcast, a HLTH Communications Production, provides an in-depth look at the evolving health sector. We interview investors and innovators, exploring the latest in health tech, longevity and biotech investments, uncovering where capital is moving. Join us for insights into the future of health.

Founded in 2024
1 employees

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Posted range

$170K/yr – $190K/yr

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Senior Media and Public Relations Lead

The Business of HLTH Podcast · New York City, NY · Hybrid