Responsibilities

• Identify and manage influential digital, artistry and industry relationships for clients, creating a roster of talent to grow the client’s audience, enhance image, and drive sales via strategically timed alignments
• Support the senior team in developing, managing and executing comprehensive press strategies inclusive of media relations, influencer & artistry campaigns, and experiential moments that meet clients’ goals and stay within budget parameters
• Assist the senior team in coordinating creative programming within the overarching strategies, including brand initiatives, paid campaigns, co-branded opportunities (giveaways, collaborations), seeding, creative mailers, and events that meet clients’ goals and stay within budget parameters
• Execute always-on influencer and artistry programs across multiple social channels primarily Instagram & TikTok; Create content guidelines/briefs for paid programming, manage negotiations with talent, ensure deadlines are met and see through the contracting, invoicing, and payment process
• Identify and secure media and talent for seeding coverage, paid campaigns, brand and agency-led events, mailers, seeding and more
• Drafting, editing and proofreading media / editor materials including client materials, memos, agendas, pitches, fact sheets, FAQs, briefing notes, and client correspondence
• Secure consistent and strategic placements across all scopes on a weekly basis. Cultivate relationships with editors, digital influencers, artists, industry experts, tastemakers, fellow publicists, talent agents, etc.
• Oversee and manage Managers, Junior Managers and Coordinators through all divisional process; assist in the onboarding and training process of new hires and act as a mentor for junior staff
• Secure media attendance and coverage around virtual and in-person events – when applicable – and externally through future partnerships; Assist with organizing and staffing events when needed
• Manage monthly reporting ensuring Managers, Junior Managers and Coordinators are prepared for deadlines and all placements are accounted for

Requirements

• Location: Los Angeles or New York
• Bachelor’s Degree in Marketing, PR, or related field required
• 5-7 years of experience working in traditional PR & influencer marketing either in-house and/or agency
• Experience managing influencer campaigns (both organic and paid)
• Strong media, influencer and artistry contacts and experience with campaigns and contract negotiations
• Deep knowledge and understanding of the media landscape, all social media platforms, and their respective best practices, relevant KPIs, and emerging trends
• Stellar verbal & written communication skills
• Ability to work in an entrepreneurial and fast-paced environment
• Collaborative, creative, self-motivated and high-energy
• Highly organized workstyle with the ability to manage multiple projects simultaneously