Responsibilities

• Strategic Leadership & Client Management
• Lead the development and execution of 360° communications strategies across PR, influencer, artistry, and experiential scopes
• Serve as a senior client lead, providing strategic counsel, clear communication, and consistent performance reporting
• Translate cultural trends, competitive insights, and industry shifts into actionable, forward-thinking strategies
• PR & Media Relations
• Leverage and expand top-tier media relationships to secure impactful, consistent coverage across beauty, business, trade, lifestyle, and culture outlets
• Oversee development of all PR materials, including messaging, press releases, pitches, and executive communications
• Drive creative storytelling through proactive pitching, partnerships, and culturally relevant moments
• Oversee team to secure consecutive top-tier founder press and brand features in short lead and long lead outlets, alongside new platforms including podcasts, panels, speaking opportunities, and more
• Influencer, Talent & VIP Relations

Requirements

• Location: Must be in the Metropolitan New York area; hybrid role, three days in office required
• Bachelor’s Degree in Marketing, PR, or related field required
• 8-12 years of experience working in PR, in-house, and/or agency, beauty PR agency experience is preferred and will be prioritized in the interview process
• Experience managing artistry sponsorships
• Experience managing influencer campaigns (both organic and paid) - must have a strong foundation of the digital beauty landscape and relationships with key influencers and managers across all tiers, solid experience with contract negotiations
• Deep knowledge and understanding of social media platforms, and their respective best practices, KPIs, and emerging trends
• Fluent in influencer marketing, data analysis, and key platforms, Tribe and Traackr
• Strong media contacts and able to provide professional references during the interview process
• Stellar verbal & written communication skills
• Ability to work in an entrepreneurial and fast-paced environment