Responsibilities

• Lead Strategy & Planning Development
• Employ planning, evaluation, and buying tools (i.e. Comscore, MRI) for application/analysis into the competitive landscape, target digital consumption support, plan development, and reporting
• Show growing critical thinking and analysis to draw conclusions and construct actionable implications
• Own the digital media plan development stage to collect RFP responses from partners/sites, assist in analyzing proposals and partner negotiations
• Monitor trends, tools, opportunities, and applications in paid social media environments, and appropriately apply that knowledge
• Compile updates on partner capabilities and offerings through vendor contact
• Participate in team brainstorms to kick off plan and consideration set development
• 25% Campaign Execution
• Traffic plan assets, including creative and required tracking tags
• Set up & monitor 3rd party ad server/tracker system, ensuring sites are enabled, functioning properly and all materials are received from creative agency
• Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
• 30% Campaign Management
• Manage plans in the billing system (Advantage), track insertion orders, creative specifications, and handle traffic sheets/creative assignments as necessary
• Generate insertion orders within internal systems tool to reserve advertising space and be responsible for the accuracy of plan details and confirmation of delivery ensuring proper protocol
• Maintain plan records, insertion orders, contact lists, spec documents, etc
• Create creative allocation sheet and manage the process with Account, Production, and Analytics
• Manage day-to-day communication with key partners: vendors, partner agencies, and creative media and social clients
• 25% Reporting on Campaign Performance
• Build campaign performance reporting inclusive of aggregating information from third-party servers and site-direct reporting
• Create and evaluate campaign effectiveness via reporting (predetermined cadences) and post-campaign analysis
• Monitor reporting weekly and provides an active voice communicating optimization opportunities and challenges
• Comfortable presenting campaign performance results to clients

Requirements

• 3+ years experience in an integrated media role
• Experience presenting directly to clients
• Familiar with industry planning tools such as ComScore, Kantar or Adviews, AdRelevance or Pathmatics, and MRI/Simmons/Scarborough data
• Self-starter, ability to work with a high level of independence
• A natural collaborator with great negotiation and communication skills
• Proficient in MS Excel/Word/Powerpoint and GSuite
• Experience with Google Analytics/Omniture, a plus
• Experience with Facebook/Instagram/TikTok/DSP/Affiliate platforms, a plus