Senior Media Planner at Zambezi | Culver City, CA | $70K/yr – $80K/yr

Zambezi

Senior Media Planner

Culver City, CA (On-site)

$70K/yr – $80K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end to end paid media planning and reporting lifecycle, from RFP evaluation and partner negotiations to ongoing optimization, QA and client-ready performance storytelling.

Own digital media plan development, RFP responses, and partner negotiations to secure effective buys.
Monitor trends, tools, and opportunities in paid social and apply them to optimization and reporting.
Build and maintain campaign performance reporting, QA tracking assets, and client-ready insights.

Job Description

Responsibilities

Employ planning, evaluation, and buying tools (i.e. Comscore, MRI) for application/analysis into the competitive landscape, target digital consumption support, plan development, and reporting
Show growing critical thinking and analysis to draw conclusions and construct actionable implications
Own the digital media plan development stage to collect RFP responses from partners/sites, assist in analyzing proposals and partner negotiations
Monitor trends, tools, opportunities, and applications in paid social media environments, and appropriately apply that knowledge
Compile updates on partner capabilities and offerings through vendor contact
Participate in team brainstorms to kick off plan and consideration set development
Traffic plan assets, including creative and required tracking tags
Set up & monitor 3rd party ad server/tracker system, ensuring sites are enabled, functioning properly and all materials are received from creative agency
Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
Manage plans in the billing system (Advantage), track insertion orders, creative specifications, and handle traffic sheets/creative assignments as necessary

Responsibilities

Zambezi

Zambezi is a proudly independent, women-owned agency for enduring creative and media ideas. We build brands that are as high-performance as their products and services, spurring growth to $1B and beyond. With offices in Los Angeles and Minneapolis, our clients are leaders in their sectors, including TaylorMade, LPL Financial, Club Pilates, Traeger Grills, UKG, NFL, ESPN, Under Armour, Atlantis Bahamas, and more. The agency is a two-time gold winner as Ad Age Small Agency of the Year recognized as a Los Angeles Business Journal Disruptor Honoree, and named to the Inc. 5000 list of fastest-growing private companies in the U.S. seven times, most recently in 2024. Zambezi has been recognized for its creative work at Cannes, The One Show, Emmys, Webbys, Clios, and many more.

Founded in 2006

Culver City, California, USA

137 employees (69 in marketing)

zmbz.com