Senior Media Planner

New York City, NY (On-site)

$65K/yr – $80K/yrSenior Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the core media stewardship and planning flow, delivering fast client responses, cross-channel plan recommendations, and data-driven optimization across budgets and timelines.

  • Media ownership: Own day-to-day stewardship of client business and ensure timely, clear client communications.
  • Planning & optimization: Develop cross-channel media plan recommendations and deliver campaign performance insights.

Job Description

Responsibilities

  • Manage day-to-day stewardship of client business
  • Develop media plan recommendations across both tactical and high-impact/custom activations to meet client goals
  • Support and analyze campaign performance, delivering insights, key takeaways, and optimization recommendations
  • Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client
  • Guide junior team members in developing clear, strategic RFPs to inspire innovative and first-to-market media partner proposals
  • Maintain visibility into all active projects across planning, digital, and investment teams
  • Respond to client needs with speed, clarity, and professionalism
  • Assist in building project timelines and coordinating cross-team inputs to ensure deadlines are met

Requirements

  • 2.5+ years media planning & buying experience at a media agency
  • Working knowledge of full-funnel, cross-channel media including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
  • Ability to recommend and implement innovative channel and process improvements
  • Strong analytical skills with ability to evaluate digital performance and report on KPIs across multiple tactics
  • Proven negotiation skills that drive incremental value for clients
  • Proficiency in tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma,
  • Ability to build and maintain strong, strategic relationships with media partners
  • Exceptional written, verbal, and presentation skills
  • Collaborative team player with a consultative mindset and willingness to challenge the status quo
  • Ability to manage multiple priorities in a fast-paced environment while maintaining excellent attention to detail
Ptarmigan Media logo

Ptarmigan Media

Connecting AudiencesIn our connected age, media means far more than planning and buying. It’s about driving awareness and engagement. We deliver data-driven media and content solutions to win the attention, time, and connection of the world's most hard-to-reach audiences

Founded in 1993
London, England, GBR
227 employees (75 in marketing)

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
40.8%
Direct
41.4%
Referral
10.8%
Social
5.9%
Paid
0.8%

Headcount Trend

Current headcount: ~227

Marketing Team

Marketing Team Size
72 (32% of company)
Marketing Roles Posted (Last 30 Days)
4