Senior Media Planner, OOH

New York City, NY (Hybrid)

$75K/yr – $85K/yrSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end OOH planning and delivery, aligning strategic goals with measurable outcomes while coordinating cross-functional teams and vendor relationships.

  • OOH Strategy & Execution: develop, present, and deliver plans from briefing through reconciliation with cross-channel integration.
  • Campaign Operations & Optimization: manage IOs, asset trafficking, timelines, monitoring, and post-campaign analysis to drive performance.
  • Stakeholder Leadership: serve as main contact for internal teams and vendors, negotiate value with partners, and mentor junior planners.

Job Description

Responsibilities - Develop, present, and execute detailed OOH media plans aligned with client goals and strategic direction. - Coordinate the full campaign lifecycle, from briefing and vendor RFPs to execution, monitoring, and reconciliation. - Issue and manage insertion orders, creative deadlines, and asset trafficking in collaboration with vendors and creative teams. - Oversee and analyze proof-of-performance and relevant post-campaign reporting. - Serve as the day-to-day contact for internal teams and vendors on OOH campaigns. - Collaborate with Media Planners, Strategists, and Creative teams to ensure integration across channels. - Deliver clear updates on timelines, campaign status, and POP. - Attend internal planning meetings and support client-facing conversations. - Lead communication with media vendors and evaluate opportunities for rate negotiation and value-adds. - Maintain a working knowledge of market trends, inventory availability, and emerging formats in the OOH space. Requirements - 2–5 years of OOH media planning experience, preferably within a media or creative agency. - Strong vendor negotiation skills with a deep understanding of the OOH marketplace. - Experience managing budgets, timelines, and high volumes of campaign details. - Confident communicator with excellent written and verbal skills. - Familiarity with planning tools such as Geopath, Kantar, and media buying platforms. - Highly organized, detail-oriented, and able to manage multiple workstreams independently. - Bachelor’s degree in a related field preferred. - Some travel and after-hours work required. Benefits - generous time-off package of 15 PTO days per annum - Safe & sick days - Personal and Birthday PTO - Summer Fridays - Mental Health & Wellness days - Sabbatical Program if you are with the agency for 7 or more years. - comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance - cell phone reimbursement - pre-tax commuter benefits - Flexible Spending Account - daily snacks - and much more.
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Noble People

Noble People is a media agency.The combination we offer is not found everywhere: creative approaches to using media space underpinned by strategic rigor through analytics and the application of the latest marketing science. While marketers are often forced to choose between data or creativity, we recognize they need both.Put simply, what we do is advise our clients how to invest their marketing communications budget in the most effective way to deliver an impact on their business. We focus more on business metrics than on leading indicators—which only feed back on a narrow window of activity. We execute our recommendation through buying media space in all channels (digital, search, broadcast TV, podcasts, out of home, social, as well as traditional channels); negotiating partnerships with publishers, platforms and personalities; and sometimes finding new ways for people to encounter our clients’ brand by creating entirely new media spaces.We’ve done this across many product categories including packaged goods, fintech, travel, business to business, food delivery, and entertainment.

Founded in 2010
New York, New York, USA
91 employees (50 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
29.4%
Direct
46%
Referral
5.8%
Social
17.2%
Paid
1.5%

Headcount Trend

Current headcount: ~91

Marketing Team

Marketing Team Size
47 (52% of company)
Median Career Experience
14.5 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
1