Senior Media Planner

New York City, NY (On-site)

$70K/yr – $75K/yrSenior Level2+ years expFull time

Posted 2 days ago

Job Summary

This role leads the development and execution of integrated communications plans, manages and disseminates client asset audits for OESP planning, and leverages audience intelligence to guide design decisions while collaborating with media partners and strategy teams to drive creative connections and revenue growth.

  • Owns communications plan development and asset management inputs for planning
  • Synthesizes audience insights and media opportunities for planning and ideation
  • Supports Strategy and Specialty Business Units with actionable insights

Job Description

Responsibilities

  • Contribute to impactful communications plan development to meet client needs and deliver communications idea
  • Responsible for accurate ongoing management and team dissemination of client owned and shared asset audit to enable true OESP planning
  • Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
  • Work with media vendors and partnership team to maintain and share intelligence regarding media opportunities as it relates to client’s audiences and categories, for use in planning and ideation
  • Support the Communication Design Directors in researching relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights
  • Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections idea
  • · Contributor to Specialty Business Units revenue growth through planning outcomes

Requirements

  • Experience in an integrated planning role in media, publisher/vendor, or communications discipline (digital, content)
  • Excellent written, verbal communication and presentation skills
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Preferred

  • 2+ years relevant experience
  • Category or audience experience as relevant per assignment
  • Strong time-management and organizational skills
  • Experience analyzing data and market research
  • Experience delegating assignments to junior staff

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Initiative logo

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975
New York, New York, USA
3.2K employees (1,113 in marketing)

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

See all Initiative salaries

Traffic Signals

Monthly Visitors
34.7K
Traffic Source Mix
Search
42.6%
Direct
41.4%
Referral
10%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~3.2K

Recent News

Initiative logo

Senior Media Planner

Initiative · New York City, NY · On-site