Senior Media Planner

Chicago, IL (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own media planning execution for multiple client accounts, turning research into executable plans across traditional and digital channels with tight collaboration between investment, analytics, and client teams.

  • Growth & Planning: Build strategy, budgets, timelines, and measurement practices for campaigns.
  • Collaboration & Execution: Coordinate with investment teams and act as primary communications hub for clients and internal groups.
  • Optimization & Governance: Track pacing and performance, adjust plans, and promote planning best practices.

Job Description

Responsibilities

  • Assist in developing media strategies and plans for assigned client(s), including research, plan development, and measurement frameworks
  • Manage day-to-day planning responsibilities, including budgets, flowcharts, and timelines
  • Collaborate with investment teams to ensure accurate plan execution and timely delivery of all campaign elements
  • Serve as a key point of contact for client and internal team communications on assigned accounts
  • Use planning tools and resources to develop informed recommendations and ensure best practices are applied
  • Monitor campaign pacing and performance in collaboration with the investment and analytics teams, adjusting plans as needed
  • Contribute to internal initiatives, sharing ideas to improve processes and deliverables

Requirements

  • 3–5 years of media planning experience, preferably in an agency environment
  • Prior retail client/brand experience strongly preferred
  • Proficiency in building and presenting media plans
  • Experience with key planning tools including Guideline (formerly MediaTools), PRISMA, NMI, Telmar, Nielsen Ad Intel and MRI-Simmons
  • Strong understanding of both traditional and digital channels, including programmatic display, CTV, OLV, YouTube, search, audio, OOH, radio, social, and print
  • Excellent organizational skills and attention to detail
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Strong collaboration and communication skills
  • Proactive, hand-raiser
  • Clear communicator with strong collaboration skills
  • Able to hit the ground running and work independently with minimal supervision

Preferred

  • Prior retail client/brand experience strongly preferred

Benefits

  • Opportunity to work with high-profile brands and innovative clients
  • Collaborative, entrepreneurial culture that values ideas and initiative
  • Competitive salary and benefits package, including professional development opportunities
Empower Media logo

Empower Media

We are Empower®America’s largest woman-owned agency. A true growth partner for brands, we empower our clients to Grow Fearlessly, to abandon inhibitions and reach new heights. We deliver results. And if that means finding a new way or creating a new process, we do it. From the day we opened in 1985, Empower has challenged the advertising status quo. Empower is led by powerhouse CEO, Ashlee Clarke. With her uncompromising drive and unparalleled vision, she sets a new standard for world-class agency work. Ashlee has the tenacity that has broken many glass ceilings, and the business experience to break new ground to help clients go where others feared to go. Chris Clarke serves as Empower’s Executive Chairman. He is regarded as one of the most significant thought leaders in the advertising and marketing world. He is credited for revolutionizing marketing in the early ‘90s with the establishment of guerilla marketing, and innovating digital marketing in the early 2000’s. He continues to push the industry forward. With a finger on the pulse of cultural relevance, Ashlee and Chris offer a wider view of opportunities to connect with consumers. The Clarkes are Broadway producers with a remarkable 20 Tony nominations and 5 wins. Just this year, they also co-produced The Fabulous Four, a film starring Bette Midler and Susan Sarandon. Not only does Empower influence broader culture, our integrated team of experts in Media, Creative, Analytics, and Influencer Marketing outperforms expectations, leaving mediocrity in our dust. Some of our extraordinary client partners include Whataburger, Tempur Sealy, Jack Link’s, Jockey International, Sprouts Farmers Market, Weber Grills, GNC, Fifth Third Bank, JUST Capital, Bank of America and Freshpet. Empower is pure opportunity, for our clients and team members alike. Are you ready to challenge yourself, level up and work with an unstoppable team that’s building new ways to help brands Grow Fearlessly? Join us.

Founded in 1985
Chicago, Illinois, USA
208 employees (61 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Monthly Google Ads Budget
$37
Traffic Source Mix
Search
37.7%
Direct
47.8%
Referral
5%
Social
8.4%
Paid
1%

Headcount Trend

Current headcount: ~208

Marketing Team

Marketing Team Size
49 (24% of company)
Marketing Roles Posted (Last 30 Days)
2

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