Senior Media Planner (E-commerce & Luxury) at THE CHARLES GROUP | Philadelphia, PA | $90K/yr – $115K/yr

Senior Media Planner (E-commerce & Luxury)

Philadelphia, PA (Remote)

$90K/yr – $115K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own in-depth paid media execution with multi-platform discipline, translating data into client-ready plans and executive-ready narratives while strict budgeting and QA keep campaigns on track.

In-platform ownership: build structures, set bid caps, and optimize across multiple networks with rigorous measurement and attribution.
Client storytelling: defend auction dynamics, attribution methods, and channel mix with non-DSP stakeholders and C-suite audiences.
Cross-team collaboration: align with creative/PM to meet launch SLAs and document SOPs for scalable playbooks.

Job Description

Requirements

8+ years of hands-on paid media buying experience with cumulative managed spend of $5M+
Demonstrated in-platform execution: personally build campaign structures, write keyword match types, configure conversion APIs and offline event uploads, set bid caps and budget schedules, and QA UTM strings
Deep platform knowledge across at least three of the following: Meta, Google/YouTube, DV360, The Trade Desk, LinkedIn, TikTok, Pinterest
Strong analytical fluency: pull raw data via platform APIs or connectors, build pivot tables and models in Excel or Google Sheets, segment performance by audience/placement/creative/device, detect statistically significant deltas (90%+ confidence)
Excellent client communication: articulate auction dynamics, attribution methodology, and bid algorithms for non-DSP stakeholders
Comfort presenting to C-suite and VP-level clients, defending channel allocations and measuring methodology in live sessions
Exceptional attention to detail in budget reconciliation, pacing accuracy, and reporting integrity
Prior experience on luxury, prestige beauty, hospitality, fashion, or premium lifestyle accounts is a strong plus

Preferred

Luxury, prestige beauty, hospitality, fashion, or premium lifestyle accounts experience
Familiarity with brand suitability controls (DoubleVerify, IAS)
Experience with category-specific inventory (Vogue, Conde Nast, Hearst, hospitality endemic)
Conversion paths with longer consideration windows (28 to 90 day click-through)

THE CHARLES GROUP

Based in New York City, THE CHARLES was founded by Aaron Edwards and Samantha Edwards in 2011. Driven by their respective passion for culture, creativity, business strategy, finance and technology, they sought to create a digital-first agency that would do things differently.Born and raised in St. Kitts, Charles Alfred Sealay was Samantha and Aaron’s great- grandfather. He was a popular man who transcended the boundaries of race and class inequality to make a success for himself and his family.Naming the agency after him, the siblings hope to leave a legacy behind for years to come.

Founded in 2011

New York, New York, USA

74 employees (23 in marketing)

www.thecharlesgrp.com