Responsibilities

• Develop & manage media recommendations by understanding client objectives and translating into media strategies & tactics.
• Possess and communicate an understanding of the market dynamics, target audiences, competitive landscape, and messaging strategy for each brand.
• Establish and grow strong relationships with the clients through daily/weekly communication and by demonstrating industry knowledge and client’s business needs.
• Maintain strong relationships with media vendors to increase knowledge and identify new media opportunities and relevant testing initiatives.
• Make use of available syndicated media research data, and other resources to build the optimal reach, frequency, and media mix.
• Work closely and coordinate with the biddable media team to ensure best practices are maintained throughout implementation process and that optimizations and insights are reported back to the client.
• Ensure efficient and clear lines of communication are maintained with all internal and external teams working on each account.

Requirements

• 2+ years of media planning experience in an advertising agency (traditional & digital a plus).
• BA or equivalent education. Media/Advertising/Marketing related degree a plus
• PC proficiency and solid working knowledge of Microsoft Office (excel and powerpoint).
• Media vendor negotiation experience a plus.
• Prior experience with Media Software Programs a plus, such as MediaTools, IMS Clear Decisions, Gfk MRI/Simmons, Nielsen Media Impact, Nielsen AdIntel, Pathmatics

Preferred

• Prior experience with Media Software Programs a plus, such as MediaTools, IMS Clear Decisions, Gfk MRI/Simmons, Nielsen AdIntel, Pathmatics
• Media software programs experience a plus, such as MediaTools, IMS Clear Decisions, Gfk MRI/Simmons, Nielsen AdIntel, Pathmatics