Responsibilities

• Develop comprehensive media plans that align with client objectives, targeting the right audiences across digital channels including programmatic, social, search, display, and video.
• Conduct thorough audience research and leverage data to inform media strategies and ensure campaigns reach the intended targets effectively.
• Collaborate with creative, account, and analytics teams to ensure media plans are integrated and aligned with broader campaign goals.
• Execute media buys across various digital platforms, ensuring optimal placement and performance.
• Negotiate rates, placements, and partnerships with media vendors to secure the best value for clients.
• Manage relationships with media vendors, ensuring clear communication, timely delivery, and adherence to campaign requirements.
• Monitor and optimize campaigns in real-time, adjusting tactics as needed to improve performance and achieve client KPIs.
• Analyze campaign data to identify trends, insights, and opportunities for improvement.
• Provide regular performance reports to clients and internal teams, highlighting key metrics and recommending adjustments as needed.
• Manage media budgets effectively, ensuring efficient allocation of spend across channels to maximize ROI.

Requirements

• You have a Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• You have 5+ years of experience in digital media planning and buying.
• You’re highly analytical, able to interpret data and optimize campaigns accordingly.
• You have experience with media planning tools, DSPs, and analytics platforms.
• You’re an excellent negotiator and can expertly navigate and manage media vendor relationships.
• You have a proven ability to manage budgets and deliver campaigns on time and within budget.
• You’re a strong communicator, able to present complex information clearly and effectively.
• You enjoy working independently and as part of a team in a fast-paced, dynamic environment.
• You’re detail-oriented with strong organizational skills.