Responsibilities

• Building and stewarding paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and Programmatic (Display, Video, CTV, Audio), from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios
• Analyzing performance data to guide cross-channel budget allocation across the funnel, from awareness through demand capture
• Developing recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks in partnership with the strategist
• Conducting audience, competitive, and market research using tools such as 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights
• Partnering with activation, creative, and analytics teams to keep strategy and execution aligned
• Working with client marketing, sales, and RevOps teams on ICP definition, target account lists, and how media-sourced leads and accounts flow into their systems
• Monitoring pacing and performance trends, flagging risks and opportunities early
• Leading testing and learning initiatives across channels and documenting what the team learns
• Developing cross-channel performance forecasts to set expectations and inform planning
• Delivering insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents

Requirements

• 3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment
• Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and demand objectives
• Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey
• Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards
• Familiarity with attribution methodologies and measurement frameworks
• Experience working directly with media vendors and platform reps, including evaluating proposals and negotiating terms
• Strong analytical and problem-solving skills with exceptional attention to detail
• Proficiency in Google Sheets, Docs, and Slides, and media reporting platforms
• Excellent written, verbal, presentation, and interpersonal communication skills

Preferred

• Experience planning B2B media for SaaS, technology, financial services, or other considered-purchase categories
• Hands-on experience with ABM platforms (6sense, Demandbase) or intent data
• Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how media performance connects to lead and opportunity data
• Experience supporting large, complex accounts with multiple stakeholders
• Experience contributing to integrated media strategy and campaign testing frameworks