Responsibilities

• Work with Media leads on overarching media strategy and lead tactical planning, ensure client success, as well as mentor junior team members.
• Hands-on role combining planning, execution, and optimization responsibilities.
• Dynamic Marketer: You are skilled/knowledgeable across digital, social, programmatic, and traditional channels. You understand Media and how to plan/partner across the entire ecosystem down to an executional level.
• Collaborate with clients and internal teams to develop media strategies that align with brand goals, audience insights, and business objectives.
• Campaign Excellence: Ensure campaigns stay on brief/strategy and meet or exceed KPIs by reviewing creative assets, audience targeting, placements, and budget pacing. Identify optimization opportunities and implement actionable recommendations.
• Cross-team Collaboration: Partner with Creative, PR, Analytics and Brand Teams to ensure seamless integrations of Media Plans and messaging across touchpoints.
• Innovation Mindset: Bring curiosity and initiative to explore new platforms, tools, and techniques that keep our clients ahead of the curve.
• Areas of Operation: Client Facing – serve as a secondary point of contact for clients, presenting recommendations, campaign/status updates, and insights with professionalism and confidence.
• Campaign Performance Accountability: Responsible for overarching campaign performance ensuring reporting deadlines are being met with both internal stakeholders and clients.
• Vendor Relations: Build relationships with key vendors as well as frequently expanding your network and industry knowledge by meeting with emerging partners.