Responsibilities

• Partner with channel managers (YouTube, Paid Social, and other reach channels) to translate performance insights into optimization and investment recommendations.
• Collaborate on measurement strategy across upper and mid-funnel channels, translating incrementality, lift, and MMM insights into clear channel and budget recommendations
• Dive deep into reach channel performance data to surface actionable insights and performance drivers across acquisition, account creation, and downstream revenue.
• Maintain and update budget tracking documents based on incremental performance, customer quality, and long-term growth signals, while partnering with the Director of Performance and measurement partners to recommend investment shifts.
• Partner with analytics, finance, and data science teams to ensure reach investments are accurately represented in forecasting, MMM, and planning models.
• Support annual planning, forecasting, and full-funnel investment allocation decisions.
• Help build cross-channel testing frameworks that balance short-term efficiency with long-term demand creation.
• Partner with pricing and promotions teams to test and evaluate promotional strategies that drive efficient new customer acquisition and incremental order growth.
• Contribute to achieving annual new customer target through insight generation and performance optimization recommendations.
• Support improvement in cost per new customer that lead to customer growth and conversion efficiency.

Requirements

• 8+ years of performance marketing experience working across multi-channel paid media environments.
• Strong experience evaluating full funnel performance across channels such as CTV, YouTube, paid social, audio, search, affiliate, and more.
• Deep understanding of incrementality testing, lift measurement, and marketing mix modeling principles.
• Experience working cross-functionally with agencies and internal teams to support performance management, testing execution, and measurement roadmap delivery.
• Strong cross-functional collaboration skills, with experience influencing channel owners without direct ownership.
• Proven ability to translate complex data into clear, executive-ready business recommendations.
• Strong strategic thinking combined with hands-on analytical and problem-solving skills.

Preferred

Benefits

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym