Senior Media Measurement Analyst

Carbondale, CO (Hybrid)

$80K/yr – $90K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the media measurement strategy and testing for key accounts, aligning analytics leadership with Backbone teams to turn data into media actions.

  • Growth Analytics: Lead measurement strategy, testing agenda, and performance storytelling for clients and internal teams.
  • Cross-Functional Collaboration: Serve as the analytics lead for Backbone service teams with direct client relationships.
  • Experimentation & Modeling: Design brand lift, brand tracking, geo tests and implement MMM, attribution, and incrementality insights.

Job Description

Responsibilities

  • Lead the media measurement strategy and testing agenda for key client accounts and work with Analytics leadership to design and evolve these strategies
  • Serve as an Analytics lead for Backbone service teams and client representatives, maintaining direct, trusted relationships with each
  • Present clear performance results to clients and internal collaborators in terms of business impact and media plan objectives
  • Design and evaluate media experimentation (brand lift studies, brand tracking, geo testing, etc.) to inform strategy
  • Implement and interpret results from relevant media, web, and measurement models (web analytics, attribution, MMM, incrementality etc.)
  • Collaborate with media and other service teams to coordinate shared workflows and contextualize insights to inform actionable media strategy recommendations
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Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997
Carbondale, Colorado, USA
109 employees (73 in marketing)

Traffic Signals

Monthly Visitors
9.6K
Monthly Google Ads Budget
$38
Traffic Source Mix
Search
33.1%
Direct
47.7%
Referral
6.5%
Social
11.6%
Paid
0.9%

Headcount Trend

Current headcount: ~108

Marketing Team

Marketing Team Size
71 (65% of company)
Marketing Roles Posted (Last 30 Days)
1