Director of Marketing Analytics
Elevation Capital
USA (Remote)
In-houseDirector/executive6+ years exp.
23 hrs ago
Senior Media Measurement Analyst
Carbondale, CO (Hybrid)
$80K/yr – $90K/yrSenior Level5+ years exp
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-channel measurement and data storytelling that ties analytics to client outcomes, with a strong emphasis on measurement rigor and stakeholder trust.
- Cross-Channel Measurement Leadership: Own measurement strategy and testing for key accounts, tying data to business outcomes.
- Analytics Partnerships & storytelling: Serve as analytics lead across Backbone teams and client reps, translating data for non-technical audiences.
- Experimentation & Modeling: Design media experiments and apply attribution, MMM, and incrementality to inform plans.
Job Description
Responsibilities
- Defining and owning cross-channel measurement strategies, analyzing data, fostering trusted client relationships, and connecting our agency’s services to our clients’ business performance.
- Lead the media measurement strategy and testing agenda for key client accounts and work with Analytics leadership to design and evolve these strategies
- Serve as an Analytics lead for Backbone service teams and client representatives, maintaining direct, trusted relationships with each
- Present clear performance results to clients and internal collaborators in terms of business impact and media plan objectives
- Design and evaluate media experimentation (brand lift studies, brand tracking, geo testing, etc.) to inform strategy
- Implement and interpret results from relevant media, web, and measurement models (web analytics, attribution, MMM, incrementality etc.)
- Collaborate with media and other service teams to coordinate shared workflows and contextualize insights to inform actionable media strategy recommendations
Requirements
- Bachelor’s Degree with coursework in relevant fields of study such as marketing, data analytics, business, etc.
- 5-7 years of professional experience in media, measurement, analytics, or strategy, including direct client-facing work
Preferred
- Exceptional ability to translate data into clear, compelling narratives for client and non-technical stakeholder audiences
- Deep understanding of marketing measurement methodologies (attribution, incrementality, media mix modeling, brand lift studies, brand tracking), media KPIs, concepts, and terms
- High data literacy with a willingness to get hands-on with advanced data analysis and visualization
- Strong, confident, client-facing communication and presentation skills
- Comfort using Claude and other AI-powered tools to accelerate analysis and reporting, with a desire to develop these skills further
- Strong initiative, a desire to learn new concepts and skills
- Detail-oriented, with exceptional critical-thinking and problem-solving skills
- Ability to prioritize and adapt to changing workstreams
- Python, R, SQL, and/or other programming experience
Benefits
- Health (including Employer 100% paid option), Dental, Vision, 401k match
- Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime
- Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.
Backbone Media
At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.
