Responsibilities

• Align client objectives and goals with paid media campaigns, Identify, RFP, and negotiate with a wide variety of paid media partners and publications across IT, health care, AI, Data, Infrastructure, Security, Media & Entertainment.
• Coordination and oversight of million-dollar approved buys, including creation of IOs, negotiating terms, overseeing trafficking and coordination of creative/deliverables, and ongoing reporting and optimization of paid media buys. Configure and oversee content syndication campaigns via Integrate.
• Develop ongoing testing strategies to drive growth, improve efficiency, and sustain operations.
• Provide clear, actionable feedback, recommendations, and requests to clients, ensuring you have everything you need to set up campaigns on time and successfully.
• Strategize and execute ROI-positive lead-generation tactics, particularly through content syndication, dedicated emails, newsletters, and other paid media sponsorships and guaranteed lead programs.
• Collaborate with AdOps and Finance teams to track and manage paid media buys and reporting to ensure that paid media vendors are following the terms and conditions of insertion orders, and negotiate paid media added value where necessary
• Be transparent and communicate key initiatives, optimizations, and ongoing performance to both ROI·DNA’s internal media team and directly to the client, working closely with the Strategy team.
• Maintain the vendor database as the primary point of contact for all vendors (including the master contact list, meeting coordination, etc.)
• Ongoing investigation & research of new media opportunities
• Grow job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations

Requirements

• 5+ years of experience in B2B media buying
• 3-5 years of experience in media planning or similar
• Must have hands-on experience planning and buying content syndication and direct publisher programs
• Agency experience is preferred but not required
• Client-facing experience and digital marketing experience are a must
• Account Based Marketing (ABM) experience is preferred
• Prior experience working with various content syndication and publishers focused on the B2B market in IT, Security, Fintech, Marketing, Healthcare, and other tech vertical publishers
• Prior experience planning and buying multifaceted programs (such as those that include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar publications is strongly preferred
• Experience with B2B technology partners is strongly preferred
• Hands-on experience with Integrate and/or Convertr is strongly preferred
• Technically adept with a pulse on trends and innovations within the digital space
• Detail-oriented with strong analytical skills, ability to find opportunities and insights from large amounts of unstructured data
• Strong collaboration skills, able to work with multiple clients and departments to accomplish goals
• Advanced knowledge of digital marketing channels and concepts
• Superb time and project management skills
• Excellent communication – both written and verbal
• Adept at critical thinking to strengthen media initiatives for quality vs. entering a routine process for quantity

Preferred

• Agency experience is preferred
• Prior ABM experience is preferred
• Experience with content syndication and publishers focused on B2B IT, Security, Fintech, Marketing, Healthcare verticals is preferred

Benefits

• 100% remote
• Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
• 401(k) matching program
• 20 days PTO, 11 Paid holidays & 10 Sick days
• Up to 12 weeks of Parental leave
• Monthly stipends for wellness, mobile, and at-home WiFi use
• Pet Insurance
• Quarterly volunteer hours
• Company-paid certifications
• Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want