ROI·DNA | Company Profile, Culture & Jobs

ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. From crafting bespoke ABX experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Qualified, helping drive over $14B in revenue for leading tech innovators including Elastic, Cisco, Amazon Web Services (AWS), Pure Storage, Flexential, and DataRobot. Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.

Founded in 2009

San Francisco, California, USA

82 employees (29 in marketing)

www.roidna.com

People

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

5.7K

Month over month+176.1%

Quarter over quarter+337.8%

Top sourceSearch (43.5%)

Ad budget per month$0.0

Average search rank51.6

Traffic source mix

Search

43.5%

Direct

35.5%

News

Enero flags leadership change as Hotwire EBITDA tumbles

Oct 14, 2025 • Mumbrella

Qualtrics Selects ROI·DNA, a Hotwire Global company, as Global Digital Advertising Partner

Sep 24, 2025 • Business Wire

ROI DNA Named Global Digital Advertising Partner For Qualtrics 09/24/2025

Sep 24, 2025 • MediaPost

Links

www.roidna.com

Crunchbase

X (Twitter)

ROI·DNA insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2009

Headquarters

San Francisco, California

Employees

51-200

Flat last 12mo

Marketing team

29

35% of company

7 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Flat headcount last 12 months · More mature

Trend

2022-09-26 -> 2025-12-01

Headcount (12 months)

+1.2%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

5.7K

Month over month+176.1%

Quarter over quarter+337.8%

Top sourceSearch (43.5%)

Traffic source mix

Search

43.5%

Direct

35.5%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 75 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

+24

Ad budget per month

$0.0

Average search rank

51.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

9.6K

12-mo growth

+6.3%

Monthly growth

+0.1%

Marketing team size

Shows saved marketing team size.

29

35% of the company • 7 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 29.

News

Shows saved company news.

Enero flags leadership change as Hotwire EBITDA tumbles

Oct 14, 2025 • Mumbrella

Qualtrics Selects ROI·DNA, a Hotwire Global company, as Global Digital Advertising Partner

Sep 24, 2025 • Business Wire

ROI DNA Named Global Digital Advertising Partner For Qualtrics 09/24/2025

Sep 24, 2025 • MediaPost

Loading insights...

Headcount +1.2% year over year

Social

10.7%

Referral

8.3%

Paid referral

1.3%

LinkedIn followers

Follower count and growth

Total followers

9.6K

12-mo growth

+6.3%

Monthly growth

+0.1%

Salaries

Median base

$100,000

Median total

$100,000

Median experience

5 years

Submissions

3

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ROI·DNA insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2009

Headquarters

San Francisco, California

Employees

51-200

Flat last 12mo

Marketing team

29

35% of company

7 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Flat headcount last 12 months · More mature

Trend

2022-09-26 -> 2025-12-01

Headcount (12 months)

+1.2%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

5.7K

Month over month+176.1%

Quarter over quarter+337.8%

Top sourceSearch (43.5%)

Traffic source mix

Search

43.5%

Direct

35.5%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 75 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

+24

Ad budget per month

$0.0

Average search rank

51.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

9.6K

12-mo growth

+6.3%

Monthly growth

+0.1%

Marketing team size

Shows saved marketing team size.

29

35% of the company • 7 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 29.

News

Shows saved company news.

Enero flags leadership change as Hotwire EBITDA tumbles

Oct 14, 2025 • Mumbrella

Qualtrics Selects ROI·DNA, a Hotwire Global company, as Global Digital Advertising Partner

Sep 24, 2025 • Business Wire

ROI DNA Named Global Digital Advertising Partner For Qualtrics 09/24/2025

Sep 24, 2025 • MediaPost

Social

10.7%

Referral

8.3%

Paid referral

1.3%