Responsibilities

• Management of client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations and reporting.
• Work collaboratively with our Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV and others.
• Creates and refines internal and client-facing performance reports in-depth analyses of marketing campaigns
• Provides frequent progress reports regarding online marketing efforts and performance metrics to clients
• Oversee strategic execution of media campaigns for more junior team members; ensure all media plans are in market and deadlines are met
• Presents recommendations to managers, clients and prospects
• Actively manages optimizations to assure client success
• Assists in the management of tagging and tracking URLs
• Executes media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Amazon, Trade Desk, DV360, and others

Requirements

• Around 3-5 years in a cross channel paid media activation role, digital or media agency experience required
• Strong understanding of Programmatic, Paid Social and Paid Search
• Hands-on experience in platforms such as: Programamtic DSPs (Amazon,DV360, TradeDesk, or similar), Paid Social Ads Managers (Meta, Tiktok, Linkedin)
• Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
• Familiarity with conversion tracking methodologies
• Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.