Senior Media Manager, Paid Search at 85SIXTY | Del Mar, CA | $80K/yr – $90K/yr

85SIXTY

Senior Media Manager, Paid Search

Del Mar, CA (Hybrid)

$80K/yr – $90K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize paid search across Google and Microsoft Ads to drive client growth, with a focus on multi-channel campaigns, ongoing optimization, and data-driven storytelling that informs strategy for internal teams and clients.

Own strategy, testing, and optimization across Search, Shopping, YouTube, and Display campaigns to hit client KPIs and growth targets.
Translate performance into actionable insights, deliver client-ready recommendations, and mentor junior teammates while collaborating with SEO, Analytics, and Creative to align paid and organic goals.

Job Description

Responsibilities

Develop, launch, manage, and optimize Search, Performance Max, Shopping, Demand Gen, YouTube, and GDN campaigns across Google Ads and Microsoft Ads platforms to achieve client business objectives and growth goals.
Serve as the day-to-day Paid Search lead across assigned accounts, owning account performance, client communication, strategic direction, and overall success.
Analyze campaign performance and implement optimizations to improve efficiency, achieve client KPIs, and maximize business impact.
Develop account roadmaps, testing plans, and strategic recommendations to drive continuous improvement, innovation, and business growth.
Translate campaign performance into clear, actionable insights and recommendations for both internal teams and clients.
Deliver and present campaign performance and strategic recommendations with an eye toward future opportunities and risks.
Leverage internally developed tools, automation, and technology solutions to identify optimization opportunities and improve performance across marketing channels.
Stay current on emerging AI-powered advertising solutions, automation capabilities, platform innovations, and industry best practices to improve account performance and operational efficiency.
Collaborate with the Paid Search team on account performance discussions, industry trends, testing strategies, and optimization opportunities. Share insights, observations, and best practices while contributing to account QA, campaign launches, and ongoing performance improvements across clients.
Work closely with the Associate Director on account planning, strategic recommendations, performance reviews, testing initiatives, client growth opportunities, and long-term account success.
Communicate directly with clients regarding account performance, optimization strategies, testing initiatives, and ongoing projects. Proactively identify opportunities to improve underperforming campaigns, capitalize on strong performance trends, and recommend new strategies, channels, and initiatives that drive measurable business results.
Partner with SEO, Analytics, Creative, Account Management, and other channel teams to build holistic search strategies that connect paid and organic insights, keyword intent, landing page opportunities, and full-funnel performance goals.
Provide mentorship, training, and performance feedback to up to two Paid Search team members while supporting their professional growth and development.

85SIXTY

For over 14 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today’s forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

Founded in 2012

Del Mar, California, USA

75 employees (37 in marketing)

www.85sixty.com