Senior Media Manager (Media Planning)

New York City, NY (Hybrid)

$60K/yr – $140K/yrSenior Level3+ years expFull time

Posted 13 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end media planning and execution across digital, OOH, video, paid social, and paid search, while managing budgets, ensuring accurate execution, and coordinating client deliverables and POVs.

  • Lead planning, buying, and performance evaluation across multiple channels
  • Manage client deliverables and cross-channel communications
  • Monitor budgets and ensure timely, accurate campaign execution

Job Description

Responsibilities

  • Manage general activities related to digital media planning, buying, execution, and performance evaluation of media campaigns.
  • Effectively manage the flow of client deliverables related to media plans across channels such as digital, OOH, video, paid social, and paid search.
  • Maintain control of advertising budgets.
  • Ensure the accurate execution of media plans and monitoring of buys.
  • Manage activities related to media planning.
  • Develop POVs/position papers on key client or industry issues as needed.
  • Maintain effective communication within and outside the agency to ensure accuracy, timeliness, and campaign needs are met.

Requirements

  • 3 years experience in media planning or media buying role, agency experience highly preferred
  • Working knowledge and experience with media-related research, planning, and buying tools.
  • Experience with media tools such as Nielsen, comScore, MRI, SQAD, SRDS, DoubleClick etc highly preferred
  • Experience working in Prisma highly preferred
  • Experience in digital media reporting/analysis, with strong Microsoft Excel and PowerPoint skills.
VML logo

VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~34.6K

Marketing Team

Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
14

Recent News